mimulus & co

And because you need such a critical critical mass, despite how huge Groupon already is, Groupon Now is only live in a few cities. And for that reason, the Foursquare deal is very smart. 

 

Foursquare has over 10 million users, all of them mobile and who presumably go out often. Many of them are already on Groupon, but probably few of them use Groupon Now. It's also smart for Foursquare, because it offers its users the hottest new thing out of the daily deal industry (and the company gets revenue, but it doesn't need it right now).

Foursquare is partnering with several daily deal sites (though not Groupon yet), the Journal is reporting.

Google initially tried to get into the daily deals space by buying Groupon for up to $6 billion, plus performance incentives, but Groupon turned Google down. Reports emerged about a month later about the impending arrival of Google Offers, which launched in Portland, and has since expanded to New York City and San Francisco, with plans to roll out to Boston, Austin, Denver, Seattle, and Washington, D.C.