Mark 's Profile

Driving this change in consumer behavior is the emergence of social media as a means of content production.

The value of “free” distribution is materially impacted when the distributor is able to separate a user’s identity from the context of his consumption.

That study has implications for drug addiction and other compulsive behaviors. Berridge has proposed that in some addictions the brain becomes sensitized to the wanting cycle of a particular reward. So addicts become obsessively driven to seek the reward, even as the reward itself becomes progressively less rewarding once obtained. "The dopamine system does not have satiety built into it," Berridge explains. "And under certain conditions it can lead us to irrational wants, excessive wants we'd be better off without." So we find ourselves letting one Google search lead to another, while often feeling the information is not vital and knowing we should stop. "As long as you sit there, the consumption renews the appetite," he explains.

Naviance Course Recommendations
(for Teachers Only)