Mike Henderson's Profile

A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.

Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.

Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider

Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.

the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.

"The honeymoon period 
of these sites is over, and personally identifiable information is at 
risk as a result of constant attacks that the websites are simply not 
mature enough to protect against."

11% of all US active streamers of video, or 7.7 million, do not subscribe to cable or satellite

"If you get the channel at home on your TV, then you can go online, authenticate with data that the TV gives you, and you're free and clear to watch the movies."