Further, social is about engagement versus advertising.

responsibility to ensure that you build instead of tear down

I saw a spaceship fly by your window

A couple of months ago over lunch in San Francisco Speaker Pelosi was ruminating over how the Dems won control of the House. The problem after the 2004 election was that President Bush's approval ratings were too high: 58% in January of 2005 and more than 60% of seniors liked his ideas on Social Security. But Pelosi saw an opportunity with Social Security reform – labeling the private accounts tantamount to a privatization of Social Security and waging a war, with the help of vocal outside groups, to take them off the table. By September 70% of seniors were with the Dems and Bush's plan was in ruins. Pelosi had resisted calls within her own party to put out an alternative plan – risking the label of the Party of No and arguing that Social Security is their plan – in order to later, when the time was right and Bush's poll numbers were in the tank, reveal the Six for 06 agenda. “I used to say to him, ‘You're going to 60 cities in 60 days, I want you to go to 120 cities in 120 days and I'll buy the ticket,'” Pelosi told me. “You are giving us a golden opportunity.”

No one is an island.