Roberto Tiozzo (longhua68)'s Public Profile in the Diigo Community

Member since Oct 17, 2008, follows 2 people, 1 public groups, 96 public bookmarks (99 total).

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Recent Bookmarks and Annotations

How People Look At Your Website on 2009-12-16
- When you write content for the web, you should know that people read a screen differently from the way that they read a page
- skim pages
- 7 more annotations...
- - skip away
  - This is done by tracking participants' eye movements to see where their eyes "fixate" on pages most frequently
  - A study done by the Nielson Norman Group found that users tend to look at web pages in an F-shaped pattern
  - Ideally, this knowledge should be reflected in your page design
  - A logo at the top left of every page will improve your brand-strengthenin
  - , and you should make sure that you write your text in such a way that it is easy for your readers to skim down the paragraphs looking for the information they wan
  - The first few words of each line should be chosen to grab your visitors' attention.
The Mind Mapping Software Weblog on 2009-12-07
Interspire Email Marketer Requirements on 2009-11-13
- User Requirements
  
  Operating System: Any Windows, Mac or Linux
  Web Browser: Internet Explorer v6.0 (Windows) or above / FireFox (Windows, Mac,
  Linux) / any Gecko-based browser (does NOT include Safari)
Deep Linking - definition, information, sites, articles. on 2009-11-05
- The legality of deep linking has been called into question in several
  lawsuits involving well-known corporations. Opponents of deep links -- typically
  large corporations -- argue that deep linking unfairly eliminates the ability of
  the home page to contribute to brand building and ad serving functions.
- Proponents of deep linking contend that the ability to link freely is central
  to the philosophy behind the public Internet. On a practical note, they also
  argue that a deep link is better than no link at all, and may even be more
  profitable than a home page link, especially if the target site has a poor
  navigational structure.
Email Marketing – When to use opt-in and when to use opt-out | OUT-LAW.COM by Pinsent Masons LLP on 2009-11-04
- To help control the increased use of email for direct marketing, and in part to
  deal with the risk of spam the EU issued in 2002 a directive on privacy and
  electronic communications
- The regulations make a distinction between individual subscribers (e.g. john.smith@hotmail.com) and corporate
  subscribers (e.g. john.smith@company-name.com). This
  paper will concentrate on individual subscribers, as it is here that the
  Regulations have the most significant impact
- 12 more annotations...
- - prior consent
  - Understanding the meaning of "prior consent" is the key to understanding what
    procedures are necessary when collecting personal data in order to be able to
    send email marketing
  - An "opt-in" generally refers to a tick box which, if filled in by the user,
    indicates positively that they would like to be contacted by a particular form
    of communication
  - Unless the user ticks the box then the organisation cannot use their details
    for the form of marketing listed.
  - This is in contrast with an "opt-out", where the default position is that the
    user will be contacted by that form of marketing, unless they tick the box to
    indicate that they would prefer not to be.
  - Another equally acceptable practice would be to collect the customer's details,
    at the same time presenting them with a data protection notice which is drafted
    to state that by providing their details the user consents to the receipt of
    unsolicited marketing emails. Key to this is the way in which the consent
    statement is drafted. It must be a positive statement, the effect of which is to
    be considered as positive consent by the user
  - At the same time the user must be provided with an opportunity to opt-out of
    their details being used for this method. The best way of achieving this is to
    include an opt-out tick box as a part of the data protection notice. Failing to
    opt-out alone is unlikely to constitute valid consent, however, in context, it
    can indicate that consent has been given if a clear prominent message is
    provided, in the data protection notice or otherwise, such as, 'By submitting
    your details, you are indicating your consent to receiving marketing emails from
    us, unless you have ticked the box below to indicate your objection to receiving
    these messages'.
  - Prior consent is not the same as opt-in, and it is possible to use a properly
    drafted consent statement in the data protection notice along with an opt-out
    box, and still comply with the Privacy and Electronic Communications
    Regulations.
  - Include a short statement at the point at which the user submits their email or
    telephone address to the effect that these may be used for marketing
    communications unless the user expressly requests that they are not
  - Make sure that the data protection notice is properly drafted, and includes a
    statement to the effect that by providing email and telephone numbers the user
    consents to their being marketed to by these methods. The drafting of this is
    very important, as it must be written in such a way as to be considered active
    consent of the user. It should be provided before the point at which the user clicks to
    proceed with the registration/transaction (for example before the "submit"
    button).
  - Following this, include an opt-out box, which allows the user to select to
    opt-out of email marketing communications.
  - Ensure that all marketing emails provide an easy and free means by which the
    user can opt-out of future marketing, and make sure that if they use this
    opt-out their request is adhered to in all future marketing.
Opt-out nell'Unione europea - Wikipedia on 2009-11-04
La Cina spacca l’occidente - rivista italiana di geopolitica - Limes on 2009-11-03
Organizzazione non a scopo di lucro - Wikipedia on 2009-10-21
- Organizzazione
  non lucrativa di utilità sociale.
- formazione
- 7 more annotations...
- - formazione
  - formazione
  - formazione
  - formazione
  - formazione
  - tutela, promozione e valorizzazione delle cose di interesse artistico e storico
  - promozione della cultura e dell'arte
My Library on 2009-10-13
Internet marketing - Wikipedia, the free encyclopedia on 2009-10-11
- search
  engine marketing (SEM
- instant response and eliciting responses, is a unique quality of the medium
- 6 more annotations...
- - and wireless media, but also it includes management of digital customer data and
    electronic customer relationship management (ECRM) systems.
  - customer
    engagement
  - customer
    engagement
  - Internet marketing ties together creative and technical aspects of the
    Internet including design, development, advertising, and sales.
  - (SEO),
  - Counting four types of interactions with company websites in addition to the hits from advertisements served from
    advertising networks, the authors found the potential for collecting data upward
    of 2,500 times on average per user per month.^[1]