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www.tennessean.com | Printer-friendly article page on 2009-11-15
- The effort to bring >World Cup soccer to Nashville may seem like a long shot to some. The city lacks a major professional soccer team, and it lacks the well-developed public transportation boasted by some of its competitors.
- But Nashville can claim to be a top tourist destination, with ample hotel rooms, an accessible airport and a readily marketable identity known internationally.
  And with the potential benefits to be had from the tournament — benefits that have been seen by Orlando and the eight other cities that hosted the tournament 15 years ago — many business and political leaders in the city as well as sports marketing experts believe it's worth taking a shot.
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- - Spyridon has said the cost would be comparable to that associated with hosting the Super Bowl.
  - An analysis performed by the Los Angeles firm AECOM for the USA Bid Committee put the cost of stadium modifications alone in each of the host cities at $10 million. But Spyridon says the upgrades to LP Field, where Nashville games would be played, could be substantially less, since the stadium was built to meet specifications for international soccer.
  - Millions more would have to be spent on security and transportation to control crowds.
    But the economic impact to the region is almost certain to make the cost worthwhile, economists say. For instance, in Orlando, the 1994 host city most like Nashville, total direct spending on hotel rooms, merchandise, food and other items came in at $200 million, according to a study performed soon afterward by the University of Southern California.
  - For certain, the World Cup raises its host cities' diplomatic profiles. At least six nations set up consulate offices in Orlando to handle the influx of international visitors. Two of those countries, Mexico and the Netherlands, still have a consulate presence in that city.
  - The effect is larger than that of the Super Bowl, said Jeff Cohen, one of the researchers who prepared the study. That game might be the biggest sporting event in the nation, but its festivities wrap up in half the time of the World Cup tournament, and its fans are people traveling from places like Pittsburgh or Indianapolis, not foreign visitors making a once-in-a-lifetime trip to the United States.
    "Nothing against the Super Bowl, but the Super Bowl is one week or two weeks," Cohen said. "You get comparable out-of-market visitors, but foreign visitors, they're making a totally different type of trip."
  - To back up their bid, Nashville's supporters point to the five international matches that have already been played at LP Field, including the World Cup qualifier in April between the U.S. and the Caribbean nation of Trinidad and Tobago.
    USA Bid Committee officials have visited Nashville three times to meet with city leaders and local executives. The committee will make its selection based on infrastructure, the local stadium and the enthusiasm shown by locals, Mainka said.
    LP Field is smaller than the average stadium in the bidding, with a listed capacity of 69,143, but Delpy Neirotti said the venue size would probably matter less than factors such as the attractiveness of the city itself. Nashville's backers have stressed the proximity of LP Field to downtown cultural attractions and its music scene.
    "What is there for the dignitaries to do?" she said. "They can't watch games all the time."
    Supporters of Nashville's bid hope that will be enough to help the city make the cut.
    "We can't do the Super Bowl because of the temperature," Spyridon said. "This would be about the biggest event that we could do."
  - Even if Nashville is included, there is no guarantee the city will host any games.
Study shows hosting FIFA WORLD CUP™ in 2018 or 2022 could bring In $5 Billion to United States | Blog | Go USA Bid on 2009-11-15
- The analysis also estimates that between 65,000 and 100,000 total new jobs would be created in the various host cities during the preparation and operation of the tournament in the year of the event.
  The study was undertaken by the Economics practice at AECOM, formerly Economics Research Associates (ERA), the world’s leading international sports and entertainment attraction consulting firm.
- The findings of the study indicate that the total economic impact projected for any one host city ranges from approximately $400 million to $600 million at today’s dollar value. That figure is based on 12 host cities staging five to six matches, along with ancillary venues such as the International Broadcast Center (IBC) in one city and FIFA Fan Fest™ in each city. The study also estimates 5,000 to 8,000 jobs would be created in each host city during the event’s operation.
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- - “The numbers delivered by this study fully support our initial estimations,” said David Downs, the USA Bid Committee Executive Director. “While the economic impact to our country and our cities during the World Cup will be of vast significance, our goal is to have an even greater impact during the eight to 12 years leading up to the event that will stimulate the development of the game and the soccer economy, both at national and international levels.”
  - The USA Bid Committee worked with the Economics practice at AECOM to identify three prototype FIFA World Cup™ candidate markets – Phoenix, Atlanta and Washington, D.C. – to serve as guides for the potential economic impact of the FIFA World Cup™ hosted in the U.S. For this specific study, the identified cities correspond to examples of three predefined market types representative of the 27 metro areas under consideration as host cities. Atlanta was used as the prototype for a market that could host the IBC while Washington, D.C. served as an example of a host for the Opening Match or Final Match. The economic impact on the three cities was then factored by analyzing the following six characteristics: resident market demographics, tourist market factors, competitive market dynamics, climate, regional accessibility and prominence as a soccer and overall sports market.
  - The total potential impact estimates to each region as a result of a FIFA World Cup™ held in the United States in 2018 or 2022 incorporate several factors, beginning with venue and Fan Fest operations (staffing, utilities and maintenance). The figure also includes projected tourist expenditures surrounding the tournament (accommodation, food and beverage, transportation and retail), plus resident and tourist expenditures attributable to the FIFA Fan Fests.
  - The FIFA Fan Fest™ made a successful debut at the 2006 FIFA World Cup™ in Germany. These public viewing parties enhanced the atmosphere around the 64 tournament matches in 2006 by giving fans an opportunity to experience the community of the FIFA World Cup™ without purchasing a ticket. FIFA Fan Fest™ will continue to be staged in each host city in cooperation with FIFA and its major corporate partners. It is estimated that 18 to 21 million people attended the Fan Fest events in the 12 German host cities over the 31 days of the 2006 tournament. According to the Economics practice at AECOM economic impact study, the prototype U.S. cities would generate from $29 million to $37 million each from their Fan Fest events.
  - The economic impact, earnings and employment figures included in the study are assumed to occur in the calendar year in which the FIFA World Cup™ would take place (2018 or 2022). These numbers do not incorporate additional expenditures and impacts that would occur in the years leading up to the tournament, as the cities and local organizing committees prepare for the event. The analysis also presents its data for 2018 and 2022 based on today’s U.S. dollar, but an expected annual inflation of three percent could appropriately be applied to the figures.
  - “While the quantifiable results of this research are quite impressive, they do not begin to calculate the enormous goodwill and international advertising exposure that each city would receive by means of the billions in cumulative television audience that will tune in for the event worldwide,”
A potential $5 billion stimulus package for the USA | Blog | Go USA Bid on 2009-11-15
- The USA Bid Committee released a study today that conservatively estimates that the United States would have a domestic economic impact of $5 billion if it's chosen to host the FIFA World Cup.
  The analysis - completed by one of the world's leading international sports and entertainment attraction consulting firm - estimates that between 65,000 and 100,000 total new jobs would be created in the various host cities during the preparation for and operation of the tournament during the year of the event.
  The findings indicate that the total economic impact projected for any host city ranges from approximately $400 million to $600 million at today's dollar value. That figure is based on 12 host cities staging five to six matches, along with ancillary venues such as the International Broadcast Center (IBC) in one city and FIFA Fan Fest(TM) in each city. The study also estimates 5,000 to 8,000 jobs would be created in each host city during the event's operation.
Growth of the Game | Go USA Bid on 2009-11-15
- Fifteen years ago we proved the cynics wrong. The US not only hosted the FIFA World Cup™, we made it the most successful in history, leaving little doubt that our love for the game was real. The '94 FIFA World Cup™ still holds the record for the highest attendance in history, with an average draw of 69,000 fans per game and 3.6 million attendees overall.
Nashville, TN | Bid City | Go USA Bid on 2009-11-15
Nashville wants to be broadcast hub for entire World Cup if games come here « In Session: Tennessee Politics on 2009-11-15
- Nashville plans to make a pitch for hosting the World Cup’s international broadcast center if it’s part of a winning U.S. bid to host the soccer championship in 2018 or 2022, Convention & Visitors Bureau President Butch Spyridon said.
- The city would need a new convention center to house all those broadcast journalists and technicians. And that’s not a done deal yet, of course. But Spyridon said an official with the U.S. bid committee was impressed with the plans for the center, which would have 375,000 square feet of exhibit space, when he visited Nashville last month. The broadcast center would take up all of that space for an entire summer month.
LP Field, music pitched in World Cup bid | tennessean.com | The Tennessean on 2009-11-15
- Unlike other cities where stadiums are wedged into an urban setting, the open spaces around LP Field and its picturesque setting on the Cumberland River were highpoints during the bid presentation, he said.
- The Music City brand also was a big selling point during the 50-minute presentation, said Butch Spyridon, president and CEO of the Nashville Convention & Visitors Bureau.
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- - The city expects to learn in late December or early January whether it makes the cut from 27 to 18 cities chosen to represent the U.S. in its World Cup bid.
WBIR.com | Knoxville, TN | Nashville's competition to lure World Cup is strong on 2009-11-15
- Already, Nashville has made the cut three times as the U.S. Soccer Federation has whittled the list of possible American host cities to 27 as it prepares its bid to FIFA, the international World Cup organization.
  
  That number will be trimmed to 18 in December. Under World Cup rules, a host country must provide a list of at least 12 and no more than 18 cities as potential hosts for the competition.
- Butch Spyridon, CEO of the Nashville Convention & Visitors Bureau
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- - "I believe our greatest assets are location, the fact that we are a unique destination, and the compactness of our venue," Spyridon said.
  - About 10 of the 27 are "Tier 1" cities that probably will end up on the list automatically, Witt said. She identified those as Dallas, Los Angeles, Miami, New York, Seattle, Atlanta, Chicago, Boston, Philadelphia and Washington, D.C.
  - Nashville's biggest asset is LP Field, which has a seating capacity of more than 69,000 and would be the site of the five or six matches that would be held here, Spyridon said. Location is a plus, too, as the city is within a day's drive of more than half of the U.S. population, he said.
  - "We won't know until five years in advance what cities will be chosen, so the emphasis now is putting our best foot forward to show we have the venues and soccer passion to bring the World Cup to the United States," which has hosted the event only once, in 1994.
Nashville among contenders for World Cup site - Nashville Business Journal: on 2009-11-15
- Music City is one of 27 cities that remain part of the U.S. bid to host the event. LP Field made the cut Thursday, when the list officially was whittled down from 45 potential candidates announced in June.
- FIFA’s criteria for the World Cup requires a host nation to provide 12 to 18 stadiums capable of seating at least 40,000 spectators each. LP Field has seating for 69,143.
  
  Each venue typically hosts four to six matches during two or three weeks. The event attracts a global TV audience of about 26 billion.
  
  In 2006, the World Cup tournament in Germany attracted 3.4 million spectators, averaging about 52,491 fans a game. It attracted about 2 million tourists who spent about $766 million.
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