Hans De Keulenaer's Profile

• Segment-based. In the epiphany and awareness stages, with minimal client information, the value proposition is defined to address the needs of a specific market segment. The segment-based value proposition is not designed to sell. The purpose of the statement is to get potential buyers to take action to learn more. That action can be going to your Website, picking up the phone to call you, attending a Webinar, or reading a white paper.
• Role-based. Moving from the awareness to interest stages, the value propositions become more targeted to subsegments and specific roles within organizations, such as CIOs, sales management, or business unit leaders. Such individuals often have different perceptions of value based on their roles and responsibilities. Role-based value propositions resonate when they address the specific business needs of the people or personas the company is trying to reach. They require a deeper level of understanding of the like-minded groups of people the company is communicating with, including their needs, desires, motivations, expectations, goals, fears, skills, and biases.
• Client-specific. These value propositions are designed to move prospects from interest to confidence or buy mode. The client-specific value proposition addresses the particular needs of actual, not archetypal, clients. However, knowing the client goes beyond defining the decision influencers’ and makers’ titles and roles. It also means knowing the client’s educational background, personal pursuits, association memberships, business goals and how they are measured, the client’s definition of success, and, of course, the client’s pain points.

Peak copper is the point in time at which the maximum global copper production rate is reached. Since copper is a finite resource, at some point in the future new production from within the earth will diminish, and at some earlier time production will reach a maximum. When this will occur is a matter of dispute. Unlike fossil fuels, though, copper is scrapped and reused. Copper is among the most important industrial metals. Copper is used in electrical power cables, data cables, electrical equipment, automobile radiators, cooling and refrigeration tubing, heat exchangers, artillery shell casings, water pipes, and jewellery.

World copper production, 1900-2002

Copper has been in use at least 10,000 years, but more than 95% of all copper ever mined and smelted has been extracted since 1900. As India and China race to catch up with the West, the copper supply chain is becoming more strained,^[1] leading to increased prices and an increase in copper theft.