Ketch Rudder (ketchrudder)'s Public Profile in the Diigo Community

Member since Apr 13, 2009, follows 0 people, 10 public groups, 536 public bookmarks (1200 total).

More »

Tags

Recent Tags:	2009 Dec(0), So Cal brewers(0), 2009 economy(0), San Diego brewers(0), ahk(0), autohotkey(0), 2009 NFL(0), 2010 TTK(0), 2009 AOE(0), David Bowie(0), discographies(0), English(0), 2010 investing ideas(0), 2009 TOTA(0), 2009 FBL(0), 2009 storyteller's stone(0), ahk utilities(0), cool ideas(0), blogger tricks(0)
Top Tags:	diy(47), 2009 Dec(22), 2009 economy(21), economy(20), So Cal brewers(15), ahk(14), autohotkey(14), 2009 NFL(11), economic collapse(10), health(20)

More »

Recent Bookmarks and Annotations

About Us less than a minute ago
- Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States
- Chicago office
- 3 more annotations...
- - speak with a human (during normal business hours): (877) 788-7858
  - Groupon grew out of a website called The Point, a website launched in November 2007 that lets you start a campaign asking people to give money or do something as a group — but only once a "tipping point" of people agree to participate.
  - idea for Groupon as an antidote to a common ailment for us city-dwellers: there's so much cool stuff to do, but the choice can be overwhelming. With so many options, sometimes the easiest thing is to go to a familiar restaurant, or just stay at home and watch a movie. As a result, we miss out on trying all the cool things our cities have to offer. By focusing on one good or service each day, Groupon makes it simple. And by leveraging The Point's framework for collective buying, Groupon is able to offer deals that make it very difficult to say no.
Hacking Consumer Psychology: The Power of the Group (and Groupon.com) 5 minutes ago
- Chicago based startup, that offers extreme discounts on local products if enough people opt-in to the deal
- Groupon offers extreme discounts on local products to consumers by acquiring the critical mass of participants necessary to drive down the customer acquisition costs for businesses, and therefore, increase the profit margin
- 3 more annotations...
- - This increase in profit margin is then shared by Groupon, in the form of high commission rates, and consumers, in the form of discounted products
  - Groupon ingeniously calls on the individual user to spread the news of deals virally, as users require the help of the collective group to receive the deal themselves
  - Purchases are no longer personal self-interested actions. They require group participation
    Ketch Rudder 5 minutes ago
    
    What foolery. Self-interest prevails. Group participation does not eradicate self-interest. It's self-interest that drives the man to join the group for the discount.
Welcome to Groupon: A Deal of the Day on Fun Things to Do in Los Angeles 25 minutes ago
Why Opting Out Is No "Third Way" - Reason Magazine about 1 hour ago
- Libertarian paternalism
  is a lot like that: an innovative but overhyped dud
- Thaler and Sunstein introduce the notion of "choice
  architecture," the practice of manipulating the context of choice
  in order to manipulate (or nudge) choosers
- 8 more annotations...
- - Choice architecture, it
    turns out, includes anything you might do to alter someone's
    environment in a way that affects what they do.
  - core finding of behavioral psychology: Context matters. The
    way people envision their choices partly determines what they end
    up choosing
  - influencing people's
    behavior to make their lives better isn't called "paternalism."
    Usually it's called "helping."
  - Paternalism, in English, is interference (coercive or not) with
    the exercise of another's freedom for his good, as judged by
    the one interfering (or his principal).
  - nonlibertarian libertarians, like Thaler and Sunstein
  - "Libertarian paternalism" turns out to translate into something
    like "choice-preserving helpfulness" or, more naturally, "helping
    people without taking away their options."
  - the thrust of the
    conceptual renovation behind the term libertarian
    paternalism is to empower, not limit, political elites
  - Old-fashioned libertarianism, it
    turns out, had a great deal to say about the choice architecture of
    politics. Given the intense attractions of power and the limits of
    benevolence, liberty (and therefore the commonweal) is best secured
    by setting in place a structure of rules that strictly limits the
    discretion of the powerful.
    Ketch Rudder about 1 hour ago
    
    A good legit use of the word 'libertarianism'.
A Whole New Economics… « NextThoughts about 1 hour ago
World Public Opinion about 1 hour ago
Pantone’s Color of the Year for 2010 is Turquoise | Shopping Girl about 3 hours ago
- Pantone dubs this Turquoise Color of the Year for 2010
- Pantone LLC has just crowned Pantone 15-5519 Turquoise as the Color of the Year for 2010.
- 3 more annotations...
- - The color conjures up everything from the Caribbean Sea to Southwestern jewelry
  - “Through years of color word-association studies,” she said, “we also find that Turquoise represents an escape to many — taking them to a tropical paradise.
  - Blue has long been considered America’s favorite color.
Cool Text: Choose a Logo Design about 3 hours ago
How Consumer Psychology Created the Zhu Zhu Hamster Craze | everyday psychology about 22 hours ago
- anthropomorphic mix
- Zhu Zhu hamster
- 20 more annotations...
- - Zhu Zhu hamsters live it up with cars and funhouses
  - In other words they’re humanized with just enough flair to inspire imagination
  - Ketch Rudder on 2009-12-09
    
    To sell animal toys, personify stuffed animals -- give them human lives like Barbie dolls.
    
    Foster a platform so third party makers of accessories can fuel the growth.
  - television advertising aimed at kids
  - public relations campaign that included events and giveaways at hospitals, zoos and seven major league ballgames
  - sponsored 300 in-home hamster parties where “influential mommy bloggers” received hamsters, habitrails, games and a “hamster crunch” recipe
  - had a Twitter party that generated more than 9,000 tweets
  - home-grown, personal communication of bloggers is like a grown-up version of word-of-mouth – it feels like a trustworthy recommendation and inspires action
  - Advertising
  - created interest
  - social media drove desire
  - Personal recommendations are more powerful than corporate messages as consumers increasingly trust each other more than businesses
    Ketch Rudder on 2009-12-09
    
    The writer's claim isn't quite true.
    
    Peers or superiors within a joined group or a perceived group have more power to sway than advertisers.
  - Sell-outs are responsible for much of their success. First of all because they inspire media attention, which means whole new audiences of potential admirers and constant reminders of their allure
  - sell outs tap into deep psychological needs
  - Ketch Rudder on 2009-12-09
    
    Often, getting a rare thing establishes status for members of a group. Thus, many believe that they can enhance their status through getting a rare thing.
  - Sell-outs and scarcity fuel desire and motivate consumers in three ways
  - The product itself is elevated by the fact that “everyone” seems to want one – shoppers are assured of its value through the supposed wisdom of the crowds
  - competitive spirits are aroused and scoring a hot item feels more like winning than spending
  - there’s the pack mentality fueled by the fear of missing out
  - Zhu Zhu Hamster is this year’s Christmas trifecta – an emotion-inspiring product, pitch perfect communication and a sell-out inspired frenzy
Learn More - PerformancingAds on 2009-12-09

More »

Bookmark Lists

More »

Groups

Advertising & Mediaplanning

7 members, 9 items

Links about advertising and mediaplanning
Blogging and Social-Media

84 members, 357 items

Everyone who's interested in blogging, web 2.0 and social media is cordially invited to join this group and participate in it! We'll discuss blogging, web 2.0 and social media as well as related topics.
California

11 members, 15 items

More focus on travel and news in CA. You can post the latest news happened in CA, recommend where is the best to stay in CA, and... Whatever about CA you can tag here...
E-marketing

72 members, 300 items

all about online marketing, email, rss, call to action, online reputation, social media marketing, etc ...----------------------- NO shameless self promotion of your own blogs !!!! --> immediate ban. (unless you also share other usefull articles).
Economy Tracking

1 members, 4 items

How governance affects human interaction and their economics. Marc Faber, Jim Rogers, Hugh Hendry. We're focused on clips, not links.

Recent Visitors (2 visits)

Brian Massey

on 2009-11-29
Mike Cadogan

on 2009-11-26

Diigo is about better ways to research, share and collaborate on information. Learn more »

Join Diigo

Ketch Rudder's Profile

More »

Tags

More »

Recent Bookmarks and Annotations

More »

Bookmark Lists

More »

Groups

Advertising & Mediaplanning

Blogging and Social-Media

California

E-marketing

Economy Tracking

Recent Visitors (2 visits)

Me elsewhere

Ketch Rudder's Profile

More » Tags

More » Recent Bookmarks and Annotations

More » Bookmark Lists

More » Groups

Advertising & Mediaplanning

Blogging and Social-Media

California

E-marketing

Economy Tracking

Recent Visitors (2 visits)

Me elsewhere

More »

Tags

More »

Recent Bookmarks and Annotations

More »

Bookmark Lists

More »

Groups