Jonathan Engelsma's Profile

Jonathan Engelsma is a computer scientist, programmer, teacher, mobile technology enthusiast, inventor, life long student, hobby beekeeper, amateur pianist, fishing fanatic, happy hubby, doting daddy, etc.

I am interested in mobile technology,social media. My favorite music are Classical.

Member since Sep 29, 2009, follows 8 people, 1 public groups, 119 public bookmarks (125 total).

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  • Morgan Stanley - Institutional Services on 2009-12-16

    • Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter.



      The mobile Internet is ramping faster than desktop Internet did      , and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.



      Five IP-based products / services are growing / converging       and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices.



      Apple + Facebook platforms serving to raise the bar       for how users connect / communicate – their respective ramps in user and developer engagement may be unprecedented.



      Decade-plus Internet usage / monetization ramps       for mobile Internet in Japan plus desktop Internet in developed markets provide roadmaps for global ramp and monetization.



      Massive mobile data growth is driving transitions       for carriers and equipment providers.



      Emerging markets have material potential for mobile Internet user growth. Low penetration of fixed-line telephone and already vibrant mobile value-added services mean that for many EM users and SMEs, the Internet will be mobile.



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  • Hot on SMS, cold on apps: MMA's view of 2010 - Mobile Marketer - Columns on 2009-12-16
    • In large stores, such as Apple’s App Store, it is easy for an application to get lost in the crowd. To avoid that problem, brands and agencies should develop strategies for increasing discoverability, such as using other mobile or non-mobile channels to build awareness of the application so that consumers will seek it out.
    • All of those benefits make SMS a highly effective way for a mobile marketing campaign to reach the mass market – far more than, say, smartphone applications, which have a rapidly growing yet still small addressable market.
  • Android Market grows up, hits 20,000 apps milestone on 2009-12-15
    • This may pale in comparison to the number of applications available for the iPhone / iPod Touch (100,000), but the real battle for mobile OS dominion isn’t fought between Google and Apple, who are increasingly distancing themselves from more established players in terms of mobile Web usage and together are creating a whole new mobile advertising micro-economy.
  • Schneier on Security: A Taxonomy of Social Networking Data on 2009-12-15
      • Service data. Service data is the data you need to give to a social networking site in order to use it. It might include your legal name, your age, and your credit card number.

      • Disclosed data. This is what you post on your own pages: blog entries, photographs, messages, comments, and so on.



      • Entrusted data. This is what you post on other people's pages. It's basically the same stuff as disclosed data, but the difference is that you don't have control over the data -- someone else does.



      • Incidental data. Incidental data is data the other people post about you. Again, it's basically the same stuff as disclosed data, but the difference is that 1) you don't have control over it, and 2) you didn't create it in the first place.



      • Behavioral data. This is data that the site collects about your habits by recording what you do and who you do it with.
  • How the iPhone Could Reboot Education | Gadget Lab | Wired.com on 2009-12-15
    • How do you educate a generation of students eternally distracted by the internet, cellphones and video games? Easy. You enable them by handing out free iPhones — and then integrating the gadget into your curriculum.
  • Deloitte | Forget Rudolph, Consumers Looking To Digital To Guide Their Holiday Shopping | Press Release on 2009-12-15
    • The mobile phone is another emerging digital tool for the holidays and is expected to be used by nearly one in five consumers (19 percent) to assist with their holiday shopping. Those consumers plan to find store locations (55 percent), research prices (45 percent), find product information (40 percent), get discounts and coupons (32 percent) and read reviews (31 percent). One in four (25 percent) even expect to make a holiday purchase with their phone.
    • Reviews have become another key online source of information, with nearly four in 10 consumers (39 percent) indicating they often read consumer-generated reviews of stores or products online, and one-quarter (25 percent) saying they will likely purchase a product this holiday season based on an online recommendation. More than a third (34 percent) say that online consumer reviews and ratings influence their buying decisions more than advertising.
  • Android Notes - eLinux.org on 2009-12-14
    • Here are some miscellaneous notes on Android
  • The Evolution of A New Trust Economy | Brian Solis - PR 2.0 on 2009-12-09
    • As the social economy swells and continues to flourish, many of us are abandoning the forums and systems where businesses held the illusion of control in favor of communities where we dictate the level of value we give and take. Accordingly, brands are turning in our direction. We are, after all, the keepers of social capital and with it, we make valuable decisions and also impact and influence the decisions of others.
  • Microsoft enables Silverlight video streaming to iPhones on 2009-12-09
    • At PDC 2009, Microsoft demonstrated Silverlight video streaming to an iPhone.
  • Grand Rapids entrepreneur develops popular iPhone applications | West Michigan Business - - MLive.com on 2009-12-09

    • Last week, Six Voices released Discover Rockford Michigan, the first of what it hopes will be a series of city-themed apps that provide maps, business directories, history, points of interest and other functions. The app was developed in conjunction with marketing and advertising firm Fluis Inc.


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