Gregory Yankelovich's Profile

Broadcasters are fighting the effort, arguing that their signals will get messed up, along with their businesses. "The only way we operate as a business is if our viewers get a clear TV picture

The danger is that you can kill long-term loyalty. You can annoy your best customers. You can spread negative word of mouth. You can train people to hate your scarcity strategy (Apple did all four this weekend).

Principle 3: Treat different customers differently. Apple, for example, knows how to contact every single existing customer. Why not offer VIP status to big spenders? Or to those that make a lot of calls? Let them cut the line. It's not fair? What's fair mean? I can't think of anything more fair than treating the people who treat you well, better.

Mylenek, who rarely in his life has been capable of formulating an idea or opinion worth the amount of oxygen required to express it

It is possible to move beyond the woolly metaphors and treat Attention and Reputation like real economies. So when are we going to stop using the word "economy" as rhetorical smoke when we describe non-monetary markets and start measuring them like the economy they really are? If there's is a secret formula to Google's success, it's in doing exactly that.

But what about us? What about the New York Times reporter who writes an entire column about the cheap grill he bought at Home Depot--he's upset that it didn't come with better service... At some level, isn't he getting what he paid for? And when consumers so often choose the cheapest possible tickets for air travel, aren't we arguing for a lousy product?