F. R.'s Profile

• Develop peer support among students  - with activity rising just prior to assessment deadlines or during revision for exams
• Develop personal learning networks - students used the network when they were preparing assessed work or revising for tests, often in situations when they were physically isolated from their peers
• Students to arrange social meetings
• The researchers also found Twitter to be very attractive as a data collection tool for assessing and recording the student experience, with a wide range of free and increasingly sophisticated online analysis tools available.

Twitter hat eine extrem hohe Einstiegshürde. Nur wenige User sind von Tag 1 ihrer Registrierung an aktive Nutzer. Sowohl meine persönliche Erfahrung als auch die vieler Bekannter ist, dass es häufig mehrerer Anläufe bedarf, bis es Twitter in den Kreis der eigenen, regelmäßig verwendeten Web-Apps schafft. Zumeist geschieht dies, nachdem man eine signifikante Anzahl an Followers erreicht hat – was wiederum ohne das gelegentliche Veröffentlichen von Tweets kaum möglich ist.

A few large, brand-sensitive organizations have taken another approach; they've accepted their lack of brand control and have actively encouraged insiders to join the online conversation without making any attempt to censor or even guide them.

MIT could spend lots of money on their brand and image and never come up with a better advertising tag line than "The closest you can get to living on the Internet." Indeed, part of what makes it so effective is not just its clarity and cleverness, but the fact that it's being shouted across the Internet by a current student who is clearly speaking in her own voice. It's just tremendous marketing; the admissions office couldn't ask for, or pay for better.

Reiseunternehmen in Deutschland haben die Vorteile des Social Web als Kommunikationsweg und Marketinginstrument noch nicht erkannt. Kostenpflichtige Hotlines (90 Prozent), Webformulare (65 Prozent) und starre FAQ-Listen (50 Prozent) dominieren die Kommunikation mit den Kunden

"Diese Kanäle lassen aber weder den offenen Dialog zu, noch können Nutzer Inhalte selbst generieren"