Frederic Martin's Profile

Since 2003, 1&1 Internet Inc. has been helping small and medium-sized businesses get online at a fair price.

Here are some of the topics that 1&1 will discuss during its 45 minute webinar:

- How to customize a 1&1 MyBusiness Site

- How to drive traffic to a site using social media and search engine optimization

- Success stories from current MyBusiness Site users

An Affiliate Marketing program is likely to be successful if these key conditions can be met:

1. Successful, experienced program management is available internally or via outsourcing

2. The product portfolio presents a combination of volume and price that will justify the expense of an affiliate program

3. The product can be purchased via a trackable means. Tracking technology is evolving rapidly and includes support for text links, banner ads, and telephone calls (a recent mainstream development), among others

“Affiliate marketing should be a main component of the online marketing strategy for any online business selling goods or services. With a fixed cost it has the least risk and can generally allow you more room to spend on other channels.”

Affiliate marketing is a relationship based marketing channel with a steep learning curve and a variety of options for implementation. Solutions range from full-service Outsourced Program Management (firms that do this are called OPMs) to completely in-house hosted and managed solutions.

online merchants that fail to exploit this marketing channel run the risk of losing business to competitors that build strong affiliate program.

With thoughtful selection of an Affiliate Marketing solution merchants have a low risk means to protect their existing online sales, and extend their market reach dramatically.

Even those consultants that crack the problem struggle to maintain it, due to what Lamberhust calls “contact erosion”.

Sole practitioners also face another problem. “When you’re delivering, who is selling?”

Lamberhurst’s solution is a carefully designed opportunity and revenue sharing scheme which also funds the group’s centralised marketing activities.

Individual members pay a subscription to the group, and keep 100% of the revenues for all the opportunities they find and deliver themselves. But if these opportunities turn into work for other members they can claim a portion of the fee with a further slice going to the marketing fund.

Members can also call on other members to, for example, help with business proposals while they are busy.

This establishment of a common brand is the key to the future of the business

Client Computing

IT for Green

Reshaping the Data Center

Social Computing

Security – Activity Monitoring

Flash Memory

Virtualization for Availability

Mobile Applications

Grâce à une analyse du comportement et des préférences du consommateur, la plate-forme est en mesure de lui proposer le contenu et les informations les plus adaptés pour une satisfaction client optimale.

Première solution lancée par Accenture Interactive, cette plate-forme numérique en est également l’offre phare.