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Journalists reported sometimes (M = 3) visiting a corporate social media site after being pitched a story by that organization's public relations practitioners. For this item, 35.5% rarely or never did this, but 24.8% visited frequently or every time. Journalists reported reliability of corporate social media sites similarly (M = 3). About 20% of the journalists use social media to fact-check information provided by public relations practitioners, and, when they do so, they are going to internally sponsored sites (27%), externally sponsored sites (29%), and both internally and externally sponsored sites (6%).

When asked their level of satisfaction when working with practitioners who use and maintain social media, 62 journalists (32%) replied they are more satisfied with those practitioners. About an equal portion (38%) were not more satisfied when working with those in public relations using social media. Yet, in general, journalists were neutral about their perceptions of how well practitioners were using social media tools (M = 3), though 31.8% agreed or strongly agreed with the statement. There were similar results in journalists’ likelihood to use stories from practitioners who maintain social media tools (M = 3), with 64.5% agreeing or strongly agreeing.