T. Oldani's Profile

We were surprised when we learned not long ago that Facebook intended to remove these regional networks in an attempt to make their platform more open – part of its Twitterification.

We were surprised when we learned not long ago that Facebook intended to remove these regional networks in an attempt to make their platform more open – part of its Twitterification.

Sixty percent of respondents said they were active in the social media sphere, and another 34.3 percent of respondents said they were considering it.

Facebook and Twitter were the most popular sites among builder respondents (85.7 percent). Other popular platforms included LinkedIn (80 percent), blogs (45.7 percent) and Craigslist (37.1 percent).

In her report, Li also found a correlation between companies actively involved in social media and their revenue growth. On average, mavens enjoyed annual sales gains of 18 percent over the past 12 months, while wallflowers saw their sales decline by 7 percent.

89 percent of consumers expect all businesses to have a website regardless of the size.

Americans are becoming increasingly keen on real-time live dialogue via the web. The survey found that almost half of consumers (49 percent) use live chat and instant messenger tools 11+ times a month. Over 50 percent of consumers perceive companies that provide communication features such as real-time dialog as progressive, advanced, and eager to please the customer.