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Q&A: Sony’s new worldwide game studio chief recalls the humble underdog years » VentureBeat on 2008-07-31
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But now a million is the breakeven point in disk games.
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Disk-based games? I would say a million. If you spend $20 million to $30 million, with marketing investment, margins of $35 or $40 on a $60 game, then the recoup point is really high. It depends on the platform. For PSN games, it is $2 million tops.
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