judith christ-lafond's Profile

“Adobe AIR enables developers to create Web applications and other content that are deployed outside the browser,” Bill Rusitzky, senior director of strategic alliances at Adobe, told FOLIO:. “Applications deployed on Adobe AIR have the advantages of browser-based Web applications, such as speed of development, ease of use and access from virtually anywhere. Yet, they also have the benefits of desktop applications, such as the ability to read/write local files, work with other applications on a user’s computer and maintain local data storage on the desktop … and features connectivity to the Internet, access to content downloads as well as desktop capabilities to ‘playback’ content without online access.

Because it’s not browser-based,” Rusitzky added, “publications have the ability to create unique branded experiences that engage readers, and advertisers.”

What sets Adobe’s AIR apart from other digital platforms, according to Rusitzky, is its ability to integrate digital publishing as a central part of the magazine design and production process. “We know that it is critical to publishers that any e-publishing solution fit with the workflow they have today,” he said. “Because Adobe InDesign is used extensively in print publishing, Adobe has the publishing platform already in place to help publishers deliver e-magazines in a cost effective manner. However, just automating today’s process will not take advantage of the interactive capabilities of today’s PC’s and next year’s digital reading devices. For e-magazines to succeed, they cannot just be print publications that are ‘translated’ into digital formats after the design and production phases.”

Citizenship – take on
civic and global issues;  service learning