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Member since Oct 28, 2009, follows 0 people, 0 public groups, 145 public bookmarks (219 total).
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Recent Bookmarks and Annotations
- Amazon.com: Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) (9780387725789): Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin: Books 11 minutes ago
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Good Books Make Great Gifts: Faculty Offer Up Their Favorites - Knowledge@Emory 16 minutes ago
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Metters notes that cross-cultural understanding is vital today, especially given the prevalence of outsourcing.
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“In some cultures, subordinate workers feel they can’t question a boss, even if they’re not comfortable with the task,” he continues. “So a U.S. company may think it’s got a contract with a foreign outsourcer to follow a certain process, but no matter how many times the sub-contractor says ‘yes,’ the job may not be done the right way. Unless the U.S. firm understands the root cause of the problem, the misunderstanding may continue to occur.”
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- RapidShare: 1-CLICK Web hosting - Easy Filehosting about 22 hours ago
- Bertucci Performance Field Watches on 2009-12-17
- Buffett's investment in rail logistics- Railways-Transportation-News By Industry-News-The Economic Times on 2009-12-11
- solution to MA181 Test V Form A Spring 08.pdf (application/pdf Object) on 2009-12-11
- Find the interval on which the following curve is concave upward.? - Yahoo! Answers on 2009-12-11
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Businesses Can Use Twitter to Predict Sales - WSJ.com on 2009-12-06
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Social-media sites such as Twitter have made it increasingly easy to find out what consumers think and want without the limitations and bias associated with older market-research tools such as surveys and focus groups. With Twitter, users broadcast what they are doing or thinking via "tweets," short messages of 140 characters or less. People can "tweet" about anything at any time—from the long lines at the grocery store to a great sale at the mall to a new restaurant or movie—which allows for word-of-mouth to spread at astonishing speed. Anyone can follow a user's messages, and tweets are easily searchable using keywords.
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Imagine a company is releasing a new product into the marketplace and has spent a lot of money on advertising to create a "buzz." Our model would allow the company to track the buzz, determine whether the overall opinion is positive or negative and focus on specific areas of the country. The company could track the progression of tweets during and after the product's launch to determine whether there are shifts in opinion, giving the company a chance to react quickly if there is a problem.
What's more, if executives notice a sudden surge of tweets in New York City, signaling that people will go out and buy their product over the weekend, they may want to make sure stores in the area have enough stock. Inversely, if they notice that the buzz about the product is dying out, they may decide to put the product on sale, eliminate inventory and come up with something new.
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The Gambler Who Blew $127 Million - WSJ.com on 2009-12-06
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Still, casinos will sometimes bar gamblers who are behaving erratically or whom they suspect won't pay their debts. "It almost becomes a cost-benefit decision," says Glenn Christenson, a former Station Casinos executive who is chairman of the National Center for Responsible Gaming, an industry-funded addiction organization.
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- Failed Banks - The Wall Street Journal Online on 2009-12-06
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