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The American Institute of Architects - 10 Tips for Using Twitter to Support Your Practice, Knowledge Communities on 2009-10-30
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When selecting your profile, figure out if you are going to BE the company, or if you are going to be an employee IN the company.
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If you tweet as an average everyday run of the mill architecture firm, here are the people that will most likely follow you: architecture students, other architects, suppliers and product manufacturers, building and trade journals, and random spammers and people looking to boost their follower count.
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it will probably take you longer to get people to regularly follow you after you follow them.
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If you tweet as an employee in the firm you have much more leeway with what people will accept and who will follow you.
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talking about projects that you are working on, or linking to some press release about something you have done is only part of it. That is the selling part. That is what people do not want to see.
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To offset this, provide value to your followers. If you find something interesting, tweet it out. Again adding personal tweets, or responding to people you follow will help engage your community of followers and others who might not currently follow you.
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Note that the bio is searchable and indexed in Google, so instead of full sentences, organize keywords and terms how you would like to be found.
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Start getting noticed by providing value, not tweeting about your lunch.
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Information is power- utilize search and set up RSS feeds.
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Once you have figured out what you are looking for, start a search at <!-- TRANSIT - HYPERLINK --><!-- .http://search.twitter.com/. -->
www.search.twitter.com. You can try it out by selecting keywords. Once you get one you can then get an <!-- TRANSIT - HYPERLINK --><!-- .http://en.wikipedia.org/wiki/RSS_%28file_format%29. -->
RSS feed for it.
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The traditional response to social media in the office (if there is one) would be to block employee access at work. Instead, be proactive and write rules about Social Media use. Here is a link to a great <!-- TRANSIT - HYPERLINK --><!-- .http://elearningtech.blogspot.com/2008/05/corporate-policies-on-web-20.html. -->
blog post regarding policies for Social Media in the Corporate Workplace with subsequent links to specific examples.
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Surprisingly the median age of the average Twitter user is somewhere around 34
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Get an application to manage your Twitter stream(s)
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Just because you are not talking to the CEO of the company it doesn't mean you aren't making an impression. Twitter is about buzz, it’s about relationships based on 140 characters, it is helping others so they can help others knowing that it will come back to you. <!-- TRANSIT - HYPERLINK --><!-- .http://dossy.org/twitter/karma/. -->
Twitter Karma.
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What you will begin to find is that the same people on LinkedIn are on Facebook and also on Twitter. By being visible and giving people information and sharing about yourself you improve your chances of marketing on Twitter.
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Five reasons why no one likes you on Twitter on 2009-10-30
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1 – Everyone can see that you are in it for the numbers, not the people.
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2 – You understand social media, but you don’t understand how to be ’social’.
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4 – You don’t care about the people you want to be following you.
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5 – You don’t promote others.
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Contract Magazine on 2009-10-30
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my public relations firm recently put out
an informal poll to a few of our most valued architecture clients,
asking them about Twitter. We received answers ranging from the
non-committal—“I tried it for a while, but didn’t dig it”—to the
humorous—“I’m over 50—what do you think?”
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firms can strategically integrate social media into their existing
PR programs to: “A) get more business, B) be more visible in the
design community, and C) meet and network with people who need
architectural services
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Twitter provides firms with a social media
platform that establishes authority
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Because tweets
happen in real-time, Twitter is the fastest and most efficient way
to distribute short yet valuable pieces of information to a
network.
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Large and medium-sized firms are probably already in the habit of
putting out press releases about milestones, such as new hires,
industry awards, and project completions. Why not tweet about it
too?
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And if a firm’s network happens to include a few
tech-savvy trade journalists, Twitter conversations may also
inspire a future story
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Listening and participating
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“putting the ‘public’ back in public relations”
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When it comes to Twitter, the “I” of “ROI” is
influence—not investment
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“social currency” (i.e. their
credibility, value, and contribution of ideas within their
network)
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Many new analytics
are available to help firms track social capital, velocity, reach,
the amount of “replies” or “retweets,” and even the amount of
click-throughs on links.
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“Why Should I be on Twitter?”
It’s a legitimate question that needs to be answered with proper
research (i.e., are your clients on Twitter?) and strategy.
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At some point, some A/D firms may need to start
asking, “What is the cost of not being on Twitter?”
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Social Media Makes No Sense For My Company on 2009-10-29
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According to the survey, 93 percent of social media users surveyed believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can
interact with them in a social media environment.
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The company will no longer control communication or glossy ads to polish their brand. Brand image is now made up through what you actually DO rather than just talk. Lot's of new territory for people.
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My answer to this is to remind them that they can always control the direction that their accounts take buy making sure they are consistent with the type of information they decide to share and what personal details they decide are ok to make public.
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My question...where are your customers, clients and associates?
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I certainly feel like saying no to Social Media now would be like ad executives saying no to television in 1950. It's the way that our communication is evolving and companies should embrace Social Media as an opportunity to really connect with their customers and audience.
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I find that when the ideas of connecting socially are presented in a business-centric manner that centers around knowledge base and customer relationships people tend to "get it" more.
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AIArchitect This Week | Social Media Sites May Help Build Networks, Connections on 2009-10-08
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Recently, Din reports, the owner of a high-end group of restaurants from outside the country called the chapter after seeing one of the component’s updates on its Restaurant Design Awards to ask for recommendations of a Los Angeles-based architect for a new Southern California project.
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Askew Nixon Ferguson Architects has a robust Facebook site
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AIA Arizona uses WordPress for a blogging site
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The component is also looking to up its profile on YouTube, which Evjen notes is the second largest search engine
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the key to social media is keeping information relevant and updated
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presence on the sites as a “natural extension of the communication that we are already doing
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has received interview requests in response to Twitter posts from editors and writers, especially in Europe, who are mining the sites for story ideas
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building a larger relationship
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social media sites are necessitating that users post to their pages information and tools that visitors can take with them
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For those people afraid that social networking sites blur too much the separation between personal and professional, JP Ward, AIA, the head of the architecture department of Anthony Wilder Design Build Inc., Cabin John, Md., says there is value in sharing a wide variety of information on a public site like Twitter. He might share a quick review of a restaurant or play, in addition to tweets about when his firm is featured in the news or on design shows on HGTV
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Search Engine Optimization & Best Practices Integration on 2009-08-14
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Q&A: Christi Day, the voice for Southwest Airlines on Twitter « PR Professionals Blog on 2009-08-09
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Social Media 101: Use Twitter to Attract Prospects and Engage Customers on 2009-08-08
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GS&P Completes Master Planning Efforts for Two Development Projects in Alabama on 2009-08-06
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resham, Smith and Partners, a leading national architecture, engineering, interior design and planning firm, is pleased to announce the completion of master plans for two development projects in Alabama. The Selma Riverfront Park master plan and the City of Montevallo Downtown Redevelopment master plan both support the revitalization efforts being undertaken in the respective cities. For both projects GS&P provided site analysis, design and master planning services.
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Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy : MarketingProfs Articles on 2009-08-04
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