Chelsea Vaughn's Profile

Presumably both the device and clipping limits are set with flags when the publisher uploads an ebook to Amazon, so we don't see why that information can't be made part of the public product listing.

These aren't outrageous demands; they wouldn't give consumers special rights at the expense of publishers. Without them, though, consumers are buying Amazon ebook licenses in the dark, trusting that an online retailer will ultimately put their interests ahead of its own.

What happens when the entry level employee knows more than the manager about how to use digital tools or play in a digital space?

After all, the top marketers in trade publishing houses honed their skills in a different era. They don’t necessarily know how to use Twitter or Facebook or Ning. But the people they’re hiring to fill entry level jobs have been on Facebook for years and they have probably already used it to organize something. Who would tell whom what to do here? Who would be in charge? And how do we apply the content-and-market knowledge that is developed through years of book experience to promotional venues that are best managed by green marketers (and we don’t mean “green” in the environmental sense!)

on average, there is very little variation in conversion rates by position for the same ad," Varian writes. "For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions."

An ad that had a 1.0% conversion rate in the best position would have about a 0.95% conversion rate in the worst position, on average, Varian writes. He explains that ads above search results convert within ±2% of right-hand side positions.