Charlene Blohm (charleneblohm)'s Public Profile in the Diigo Community

Public relations in education.

Member since Feb 07, 2009, follows 7 people, 4 public groups, 54 public bookmarks (54 total).

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Recent Tags:	Twitter(0), PR(0), SocialMedia(0), Journalism(0), NYTimes(0), Tools(0), ISTE(0), Jarrett(0), CaseStudy(0), Financial(0), Literacy(0), Personal(0), Finance(0), Autism(0), Research(0), EdNET(0), 2009(0), Education(0), CBlohm(0)
Top Tags:	Twitter(5), PR(3), SocialMedia(2), Journalism(2), Tools(2), NYTimes(2), UserNames(1), ISTE(1), CaseStudy(1), NECC(1)

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Recent Bookmarks and Annotations

MediaPost Publications AppMakr To Make Anyone An iPhone App-Builder 01/04/2010 on 2010-01-04
- Where developing iPhone apps can typically cost upward of $10,000 and take weeks or months to build, AppMakr promises to deliver a quality app in less than an hour for only $199. Users of the online service, formally launched today, enter a site Web site address or keywords and get back a sample iPhone app built with that content in less than 30 seconds
ISTE | member profile on 2009-11-21
- Kevin Jarrett, a technology facilitator in Northfield, New Jersey, can thank Twitter for his favorite ed tech moment.
- Jarrett, who left a career in IT professional services and consulting to pursue his dream job of teaching, says he's hopeful about the future.
- 3 more annotations...
- - 'Less us, more them.'
  - Kevin Jarrett, a technology facilitator in Northfield, New Jersey, can thank Twitter for his favorite ed tech moment.
  - Kevin Jarrett, a technology facilitator in Northfield, New Jersey, can thank Twitter for his favorite ed tech moment.
What should your social media agency do for you? | Article | Homepage articles on 2009-11-20
- The biggest barrier to social media entry for most companies we talk to is, “Where do I start?” The second most prevalent barrier revolves around the most often asked question we receive when discussing social media with businesses and their teams: “How much time will this take?”
  
  For far too many, the discussion ends there. Not knowing where to start but realizing that a social media undertaking is time-prohibitive based on the existing resources within the organization is enough to stall the process before it even starts—even though there is a recognition that “social media is something we have to be doing.”
  
  The answers to both issues should be: “Your agency will help.” How? Here are 11 things your social media agency should be doing for you, along with one thing you can handle yourself:
Education Week: Teacher Incentives, or Teaching Incentives? on 2009-11-05
- Effective teachers are part educator, motivational speaker, social worker, job counselor, therapist, and miracle worker
- merit pay
- 8 more annotations...
- - What can we learn from the past to truly impact and improve instructional practice?
  - First
  - we must involve teachers
  - we must develop a broader, clearer definition of what we are incentivizing
  - Second
  - Third
  - capturing, cataloging, and using effective practices should be non-negotiable
  - Finally, we must ensure that we do not drive a wedge between effective teachers and effective teaching
Why It's Time to Do Away With the Brand Manager - Advertising Age - CMO Strategy on 2009-10-13
- a new report is going to recommend changing the name "brand manager" to "brand advocate," and fundamentally changing marketer organizations in response to the onset of the digital age.
- puts the onus on marketers to change their structures -- a welcome conclusion for media owners and agencies who keep hearing how they should change, but often complain that their clients have done little to shift their organizations to cope with an increasingly complex world of media fragmentation and rising retailer and consumer power.
- 2 more annotations...
- - marketers in the digital age need to be more "numerate,"
  - return to marketing as the focus of brand management, "rather than one of six things a brand manager does."
http://www.teachingpersonalfinance.com/index.php on 2009-10-08
No Clicks For You | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image on 2009-10-07
- "The number of online Americans who click on display ads has dropped by 50% since 2007 - and now stands at only 16% of all US internet users,"
Pharma Should Forget About Social Media Monitoring | Dose of Digital on 2009-10-07
- Doctors and other healthcare professionals have a pretty simple rule when it comes to ordering tests: do the test only if the results are capable of telling me to change my treatment decision.
- Is monitoring, namely what you find out, going to change what you do? Is it going to change your marketing approach? Is it going to spring you into action? Are you going to actively respond?
- 4 more annotations...
- - Here’s what you need to collect:
    
    number of brand mentions and the content of each (make sure to include links from the mentions)
    the tone and sentiment of EVERY mention (positive, negative, or neutral)
    context of the mention (you’ve got to filter out everything irrelevant like spam mentions)
  - take all the information you gathered and start to look for patterns, trends over time, and where changes occurred.
  - You then need to correlate this with market events and your brand communications. I’d use about a year’s worth of data to get started.
  - The final reason why you shouldn’t monitor is because you might do more harm than good.
Eight Twitter Habits That May Get You Unfollowed or Semi-Followed on 2009-09-29
- A move is afoot to shame those who send automatic DMs. The site StopAutoDM.com recently launched, encouraging Twitterers to send an @reply containing the hashtag #stopautodm to those who use Auto DMs; doing so causes the tweet to appear on the site's "Recent Offender Newswire."
EdNET 2009 Roundtable Handout on 2009-09-17

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Coolest Web Sites Ever for Teachers and Students

71 members, 118 items

Share your absolute favorite, must visit web sites for teachers and students in this group. This group will serve as a repository for interesting, interactive and engaging links. Please be selective in your contributions to this group. Take advantage of the highlighting and sticky note tools in Diigo as well!
edubloggercon

125 members, 125 items

A group to share and keep track of edubloggercon resources.
NECC09

51 members, 125 items

Twitter links are only stored for 48 hours. But here, you can tag and save your precious finds forever. Share resources: Keynotes, sessions, cool links, handouts and commentary on NECC09
NECCgroup

137 members, 130 items

A group for gathering and sharing resources discovered and explored at NECC.