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It would seem that Mark Zuckerberg's network has morphed into an all-encompassing zeitgeist party bus, and you're either on board or you're left behind.

Okay, that was a little dramatic. But it could behoove some businesses to view Facebook that way in light of its ability to broadcast or showcase a company's product or service to a rapidly multiplying target audience. Right now, just any old business can log onto Facebook, make use of its Platform feature, and therefore utilise yet another marketing tool to access a diverse and readily-available pot of potential customers. It would seem, however, that Facebook doesn't plan on being so ameniable for very much longer. As any Facebooker can tell you, the past several months have seen rumours that Facebook would start charging for its services.