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The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Fast Company on 2008-03-31
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He told those of us gathered that we had a part to play other than simply voting--that the days of waiting for the government to "do us" are over and that if we saw something missing, it was up to us to put it in
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The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Fast Company on 2008-03-31
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"Obama communicates that he loves people, and Clinton communicates that she loves policy."
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The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Fast Company on 2008-03-31
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Newmark then fumbles his way to this realization: "I see him as a leader rather than a boss."
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ewmark then fumbles his way to this realization: "I see him as a leader rather than a boss." A leader, he notes, gets people to do things on their own, through inspiration, respect, and trust.
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The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Fast Company on 2008-03-31
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On mybarackobama.com, the campaign's quasi-social network, Obamaniacs can create their own blogs around platform issues, send policy recommendations directly to the campaign,
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even use a phone-bank widget to get call lists and scripts to tele-canvass from home.
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The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Fast Company on 2008-03-31
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A history and literature major who did no coding at Facebook, he brought with him a mastery of the human side of social networking that has translated into real results for the campaign.
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The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Fast Company on 2008-03-31
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"Barack Obama is three things you want in a brand," says Keith Reinhard, chairman emeritus of DDB Worldwide. "New, different, and attractive. That's as good as it gets."
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SHOOT ONLINE: VideoEgg Offers AdFrames At Engagement Pricing Model | Videoegg on 2008-03-30
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run video ads in any environment with a cost per click payment system that is no longer impression based
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VideoEgg | CrunchBase Company Profile on 2008-03-30
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The Egg Network, which evolved from the original VideoEgg video business, is an advertising network for rich media. In August 2007 they launched a Facebook-application advertising platform. The product offering has since expanded significantly.
In February 2008 VideoEgg moved to a pay-per-engagement model for advertisers, charging them $0.50 to $1 each time a user engages with a rich media ad. More details here.
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In March of 2008, VideoEgg sent a message to its users that informed them the service would be shut down on May 31, 2008. They allowed users to download all their existing content before the service was decommissioned.
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How to Blog without using Company Time - or - The 2 Minute Blog Post on 2008-03-30
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We’ll show you how not to get fired for your blog,
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We’ll show you how not to get fired for your blog,
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China Law Could Impede Microsoft Deal for Yahoo - New York Times on 2008-03-30
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The law could give China influence in Microsoft’s courtship of Yahoo because in August 2005, Yahoo, a premier search portal, invested $1 billion in Alibaba.com, China’s largest e-commerce business.
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Nathan G. Bush, an antitrust law specialist with O’Melveny & Myers in Beijing,
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