Amy Bendall's Profile

We believe having designers in the mix is key to success in multidisciplinary collaboration and critical to
uncovering unexplored areas of innovation. Designers provide a methodology that all parties can embrace and a
design environment conducive to innovation. In our experience, design thinking is the glue that holds these
kinds of communities together and makes them successful.

Ironically, I don't think innovation is that hard. In fact, once you can accept that innovation is about generating lots of ideas-- focusing on quantity rather than quality-- you're halfway there. That's first and foremost. It's dependent upon being extremely confident while not 'knowing' the answer. People who demand to know the answer too soon kill innovation. So, that's easy, right?

You can only get there if people are willing to put forth the most basic thoughts and ideas, and use those to create as simple a problem definition as possible.

The other age group that's going to be pushing into entrepreneurship in a big
way is the Gen Y demographic,

They're configurable, customizable markets of one as consumers, and as adults
they want to be independent from the beginning of their careers and never work
for an established corporation.

Institute for the Future

One was that 10 million people said they are considering starting their own
businesses in the future. That's the biggest number we've seen in 25 years. The
second surprise was that 6 million people actually followed through and started
those businesses, and one-third of them are doing business globally. We thought
those figures merited further study.