Allan Bashah's Profile

Pixel-perfect mockups are critical. This is hard work and requires an
enormous amount of time, but is necessary to give the complete feeling for the
entire product. For those who aren’t familiar with the term, pixel perfect means
the designers of a piece of Apple software create an exact image—down to the
very pixel (the basic unit of composition on a computer or television display)
—for every single interface screen and feature.

There is no “Lorem Ipsum” used as filler for content, either. At least one of
the senior managers refuses to look at any mockups that contain such “Greek”
filler. Doing this detailed mockup removes all ambiguity—everyone knows and can
see and critique how the final product looks. It also means you will not
encounter interpretative changes by the designer or engineer after the review,
as they are filling in the content—something I have seen happen time and time
again. Ultimately, it means no one can feign surprise when they see the real
thing.