Charles Lamm

Face it, we live in a prison planet.  Just try travelling without a government issued slave card... a slave card (passport) that states right on the first page that it is not your property. It is the property of the government who purports to own you in the geographic region where you just happened to be born or settled.

THE EXPATRIATION PREVENTION ACT

 

Nowhere on Earth is this more important currently than for US citizens.  US citizens are already the most globally enslaved people on Earth.  They cannot open a stock brokerage account anywhere outside of the US.  Soon they will not be able to open a bank account outside of the US (due to the ramifications of FATCA).  As we reported ("Hear That?  It's The Sound of the Door Shutting for Americans"), most banks have already stopped accepting US citizens as clients. On top of this, Bill 1813, which is currently making its way through congress would suspend the ability to get a US slave card for those who are delinquent on paying their taxes.

 

Anchor Text Optimization – How Much Is Too Much?

  

In my last blog post I talked about how to rank in Google after their Penguin update. One of the things I pointed out is that Google is penalizing sites for "anchor text over-optimization." That is, if you get too many links with the exact keywords you want to rank for in the anchor text, you might get penalized.

 

Notice that I said you might get penalized. That's because there are some circumstances in which site's aren't being penalized. More on that in a bit.

 

After reading about Google going after over-optimized sites, I decided to do some data mining and see if I could figure out exactly how much exact-match anchor text is too much. Here's what I did:

 

1. I gathered 1,500 keywords from 30 very diverse markets. Everything from business to technology to transportation to food and beverage to chemicals. A wide range of markets.

 

2. I ran those keywords through Google to get all of the top-level domains ranking on the first page for the keywords. I removed all ranking inner page urls from the data set.

 

3. I checked the link profiles of all of those domains to see what percentage of their links had anchor text matching the keywords they were ranking for.

 

Before we continue, let me explain why I removed the inner page urls from the data set. As I also pointed out in my previous blog post about Penguin, Google is favoring authority ("big box") sites in their search results more highly than ever. That means that an authority site can get an inner page ranked with very little or no backlinks at all. Wikipedia is a big example, as is Amazon.com. They're all over the search results after Penguin, as are other authority sites.

While I recommend the site, there are a few caveats that you should keep in mind to keep your expectations more… realistic.

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