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Alex Bergo

Items from 1 people Alex Bergo follows

Little Wonder
jljohansen

jljohansen on 2008-01-30

We're all Influencers!

pgillin

Paul Gillin on 2008-02-02

Duncan Watts is upsetting the marketing establishment with research that demonstrates that influentials don't matter. This article summarizes his work and presents some compelling reasons to believe that viral phenomena have a lot more to do with random chance than with influence. It concludes: "The ultimate irony of Watts's research is that, if you really buy it, the most effective way to pitch your idea is ... mass marketing."

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