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Hutch Carpenter

Tips on Enterprise 2.0 with Web 2.0 » Blog Archive » Enterprise 2.0: The Top Five Faces of 2009

Enterprise 2.0 is the art of adding value to your business. There are many artists in this field, so it was very difficult to narrow down this list to the top five faces in 2009 for Enterprise 2.0: Andrew McAfee, Ross Dawson, Bill Ives, Hutch Carpenter, Dion Hinchcliffe

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Hutch Carpenter

11 Ways to Influence People Online and Make Them Take Action

I recently read Neuro Web Design: What Makes Them Click by Susan Weinschenk, a book about how our online behavior is influenced by both conscious and unconscious thought patterns. I found it fairly interesting because it provided some scientific explanations to tactics that many marketers have been using for the longest time.

At only 130 pages long, the book is a very easy read because its tailored for the average person and not specialists. The downside of this is that it only offers a very general overview of brain science and how it relates to websites.

Contrary to its name, it also talks more about psychology than general web design/usability. If you’ve read Robert Cialdini’s work or other books on persuasion tactics you would easily recognize many of the concepts mentioned in the book.

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Hutch Carpenter

Seek Omega: Jive Software vs. MindTouch a Guide for Decision Makers

Out of the box, Jive just works. It ships with over a 100 modules to quickly customize your community. The Microsoft Office connectors allow you to sync offline documents with those on Jive so that you’re not looking at an old version of the document. It’s also makes for a good collaboration tool.

If you want to monitor conversations about your company on social networking sites, then Jive is well suited.

Jive is very wizard driven which means setting up the site is easier than most Enterprise 2.0 solutions. The downside is that their solutions tend to be rigid in structure so changing the look and feel, the business need it solves, etc. can be much more difficult than MindTouch.

Yet out of the box, there are a lot of ways to extend the solution. A few examples include: Activity feeds, simple SharePoint integration, workflow support, and the ability to cut and paste html and CSS code

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Hutch Carpenter

Twitter / jonerp: 75% of SAP's 92K customers ...

75% of SAP's 92K customers are SMEs (but keep in mind this includes 45K BobJ customers).

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