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Is synaesthesia a high-level brain power? - life - 17 December 2009 - New Scientist

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Now Jamie Ward at the University of Sussex in Brighton, UK, and colleagues offer a different explanation. They had 36 colour-grapheme synaesthetes sit a similar test. When given just 1 second to identify the hidden shape, the synaesthetes were more likely to spot it than controls. But they still only found it about 40 per cent of the time. Volunteers' descriptions of the trial offer insights into why this is. "I only see the colours in the part that I am looking at," said one. "I have to attend to the symbols," said another (Proceedings of the Royal Society B, DOI: 10.1098/rspb.2009.1765).

Simply Rich Wiki - Simply Rich

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The Top 50 Social Media Blogs Of The Year

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iMedia Connection: Interactive Marketing News, Features, Podcasts and Video

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Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting | Fast Company

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jljohansen on 2008-01-30

We're all Influencers!

Paul Gillin on 2008-02-02

Duncan Watts is upsetting the marketing establishment with research that demonstrates that influentials don't matter. This article summarizes his work and presents some compelling reasons to believe that viral phenomena have a lot more to do with random chance than with influence. It concludes: "The ultimate irony of Watts's research is that, if you really buy it, the most effective way to pitch your idea is ... mass marketing."