Ian Cleasby's List: Commbank Research

Commonwealth Bank Blog - Negative Opinion

www.thebankchannel.com/...etermined-to-be-different.html - Preview

CBA Commonwealth Bank Commbank Blog Comments on 2008-05-01

Strategist views on the Brand Positioning Program "Determined to be Different Campaign" for the Commonwealth Bank

diffusionblog.blogspot.com/...mbank-is-determined-to-be.html - Preview

CBA Commbank Commonwealth Branding Positioning Strategic Marketing failed on 2008-04-28

Commonwealth Bank has lost Consumer Touch

elleray.com.au/blog - Preview

ANZ vs NAB on 2008-04-17

Commonwealth Research: Bad PR

infotheater.blogspot.com/...etermined-to-be-different.html - Preview

Commonwealth Bank CBA Determined to be Different Commbank Advertising Campaign on 2008-04-17

Commonwealth's failure to be a positive influence in the market; consumers do notice: the interest rate rises- highest amoung it's competitors.

trevorcook.typepad.com/...commonwealth-ba.html - Preview

Commonwealth Bank CBA Determined to be different Advertising Marketing TV Ads Bad PR on 2008-04-17

Consumer's Views on the ad from youtube; OMG It's shit

www.youtube.com/watch - Preview

Commonwealth Bank Determined to Be different failed campaign launch on 2008-04-17

Commonwealth Bank's Term 1 2008 Advertising Campaign which is a failure to strategic and creative marketing. The creativity with the tagline could have been more effective through other media a better creative ad idea and trying to reach the audience.

eicolab.com.au/...mined-to-be-different%E2%80%9D - Preview

Commonwealth Bank Determined to Be different failed campaign launch on 2008-04-17

www.diigo.com/...picture - Preview

on 2008-04-16 and saved by 37 people