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wolf hesse's List: marketing

  • Nov 25, 13

    www.wpp.com/...arned-from-the-demise-of-kodak lessons marketing research via:wpp consumer information infonomics

    • Lesson two: No matter how paranoid you think you are, you’re not paranoid enough.
       
       I thank Andy Grove, former CEO of Intel, for this piece of wisdom. In his book, Only the Paranoid Survive, Grove writes of the strategic inflection point which a company can reach as an effect of just about anything: increased competition, a change in regulatory issues and, of course, changes in technology. When a strategic inflection point occurs, ordinary business rules must go out the window.
    • There’s something to be said for tradition and strong company values, but not when culture becomes a barrier to success.

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