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To be competitive online, your web site needs to be search engine friendly. Search engine optimization is a function of Internet marketing and is the most cost-effective means of marketing to your target audience. With an estimated 84 percent of web users turning to the search engines to find information online, it is important that your site rank within the top 30 results if you want to be found. A successful search engine optimization campaign will not only boost your rankings in the search engines, it will bring qualified customers and prospects to your web site who are already on the web searching for your products and services.
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If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization--or SEO for short--is the process of making your web pages "search engine friendly."
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- websitemedia customercare on 2008-02-14