Okay, so now I've got a pile of art and samples -- perhaps a few comps from
college or design school. What do I want to zero in on for the main ingredients
for my digital portfolio?
Cynthia: You're looking to balance work to
show your strengths, and to demonstrate that you have the abilities and talent
people are looking for. A designer, for example, will want to show some variety.
Those comps from school are good, because they're a way to show your process --
how you develop ideas. And of course, it should go without saying that all the
work in your portfolio should be your best.
DT&G Sounds good -- but many times people
will say: "I just don't have enough outstanding work." Is it okay to
invent or dream up portfolio samples?
Cynthia: It sure is, Fred.
Invention is creativity with another name, and it's a great strategy!
Designers have to pay rent like anyone else, and not every job provides you with
exciting and challenging projects. Creating your own projects gets you out of
that rut, and gives you the opportunity to fill in portfolio gaps.
DT&G Ah, good. Some of the most fun -- and
best creativity -- is in those kinds of projects.
So now we have the pieces to incorporate in a digital portfolio, are there
pros and cons of CD vs. DVD, vs. a web site?
Cynthia: It depends on what kind of projects
you do. CDs or DVDs may be your best medium if you work with moving image, if
your designs or images rely heavily on detailed textures or if you need to show
your work at a high resolution to emphasize typographic strengths.
Web sites are great because people can view them anytime on their
own desktops, without any problems with platform compatibility or some of the
other problems you can run into with a CD.
DT&G So, perhaps a mix of both might be in
order. CD for portability and web site for accessibility. Of course you cover
both thoroughly in the book.