Stefan Wolpers's List: SEO

There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales.

microformats are extensions to HTML for marking up people, organizations, events, locations, blog posts, products, reviews, resumes, recipes etc. Sites use microformats to publish a standard API that is consumed and used by search engines, browsers, and other tools. See what-are-microformats for more.

Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. Instead of throwing away what works today, microformats intend to solve simpler problems first by adapting to current behaviors and usage patterns (e.g. XHTML, blogging).

Seen and unseen, tiny bits of data are hard at work. Microformats, microdata, metadata : search engines and social networks are using this information. But are you making them work for you?

But, oh man, have things modified. In their infinite search to provide users with the most appropriate, authoritative and good quality recommendations for a given keyword phrase, the algorithms and web metrics utilized by search engines such as Google to index, evaluate and understand the contents of the web have grown to be more and more advanced.

There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed for and work great with content, but few SEO considerations are included in how that content is implemented throughout the website.
There are two kinds of duplicate content, onsite and offsite. Onsite duplication is content that is duplicated on two or more pages of your own site. Offsite duplication is when the content of one site is displayed on other websites. Onsite duplication is an issue you have control over while offsite duplication may be beyond your control. Both are problematic.

The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz blog hasn't included much content about mobile, the app ecosystem, and app marketing. Rand has written before about his thoughts on App Store Optimization (ASO) and mobile apps, but with the dramatic shift in consumer attention to mobile, times are changing. Your goal as a digital marketer is to reach customers where they are, which increasingly is their mobile devices (smartphones, tablets, etc.) and through the app stores.

Having said that, I found it necessary to compile a list of 200 ranking factors. As you’re reading it, make a list of the things you need to implement into your marketing strategy. Remember, this is all white hat and I would never recommend you participate in spammy or black hat techniques. I can tell you business owner after owner who struggled in the major updates in the past year and a half. They were toying with the dark side and Google caught onto them.

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Like it or not, there’s no getting away from the fact that SEO is at least in part a technical pursuit. Regardless of how successful or popular your content, if you haven’t built on top of solid technical best practises, Googlebot will hiccup and cough its way around your site like an asthmatic chimney sweep. There are lots of things developers should know when building a successful site, right from having a firm understanding of how Google works out what a page is about, to more complicated aspects such as status codes, redirects and site structure. This is the absolute minimum that a developer should know and understand when building a site that will perform well in Google.

Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online.
So it shouldn’t be a surprise to us internet marketers that there are plenty of non-internet-savvy organizations that are hosting workshops, speaking at events, and getting their brand out there using offline methods to promote their events. If that sounds like your business or one of your clients, there’s a good chance you’re missing out on a number of link opportunities every time you host an event.

17 Types of Link Spam to Avoid

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Rel-Author Study: Approximately 17% of SERPs Showing Rel-Author Tag

Although social media is brilliant for building your brand, there’s one area that many brands and businesses are starting to look at: The effect it has on organic search results.
The company running this test built five websites across five different US cities. They also built them a following across social media channels including Facebook, Twitter and Google+.
As you can see from the results below, getting the websites +1s on Google was the biggest driver of organic search engine traffic although Facebook and Twitter also had a good positive effect.

The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages

Last week, on the very kind invitation of Dmitri Grabov, I gave a presentation in London to the Hacker News monthly meetup group. The event was sponsored and hosted by some friends at Forward, and attended by startup folks from all around the greater London area. Like my presentation in Silicon Valley, the focus was on marketing for startups.