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Sex, Crackers and Subliminal Ads
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Advertisers who take a tongue-in-cheek approach to the notion avoid negative connotations and engage consumers in a dialogue. "It creates a commonality of interest between the advertiser and the consumer," says Ewen, author of Captains of Consciousness: Advertising and the Social Roots of Consumer Culture. "If the traditional subliminal advertising criticism was one that these evil people are situating these images in your advertising and plucking your libidos without your knowledge, then this is one image saying to the consumer, 'You know these stories. Let's turn it into a game.' The advertising and the client are on the same side, and they are participating in each other's folklore."
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Is Google Making Us Stupid? - The Atlantic(July/August 2008)
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Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory.
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Classroomtools.com - Subliminal Messages in Advertising
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On the whole, advertising may be the most carefully
constructed of all human communication; it is certainly the most expensive.
The press likes to comment on the cost of motion picture and television
production, but common sense (as well as research) tells us that advertising
costs more to produce. After all, in our culture it supports entertainment
production and presentation. Second for second, the cost to produce an ad
is more than that to produce a feature film or TV show. Therefore, it
shouldn't be surprising when we find that more care (and consequently more cost) is
devoted to the minute
details in an ad than to those in either a TV episode or a feature film. -
Here is how I summarize the argument Key makes in his books.
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