Ed Maibach spends a lot of time trying to figure out how to persuade people to do what’s best for them. He has been involved in many of the major public health campaigns of the last few decades. He studied how to persuade people to get tested for HIV back when getting tested for HIV carried a huge social stigma. He studied how to get people to stop smoking or – even better – to never start in the first place. When both of those campaigns began to show signs of progress, Maibach moved on. As he puts it, “I’ve always been attracted to the biggest fight that I think I can win.”
These days, that fight is climate change. In his career, Maibach has gone from being a social scientist studying human communication in academia, to being the worldwide director of social marketing for the PR firm Porter Novelli, and then back to academia, teaching the next generation of social scientists. As the director of the Center for Climate Change Communication at George Mason University, he is studying the fine art of convincing people — particularly conservatives — that climate change is both very real and very bad.
In our research, we have found that people who believe there isn’t a consensus are the most likely not to believe that human-caused climate change is happening.

That is the most widely held myth
see research paper
this is a good example of how real differences among genuine scientists are handled
take-down of his debating tricks that when understood show that his discussion of climate change are lies
"A couple of years back I explored the stubborn American denial of climate change as, in part, a consequence of denying blame. In that post — “All are responsible” — I wrote:"