David Schwan's List: Nestle Business EE Resources

• The U.S. single-serve market is dominated by Green Mountain Coffee Roasters Inc. (GMCR), whose Keurig system has an 80 percent market share.
• Nestle aims to expand its bottled-water business in emerging markets such as Latin America and Asia, Bulcke said. Nestle gets 15 percent of its bottled-water revenue from emerging markets, compared to 10 percent two years ago, he said.
• Nestle also aims to expand its existing brands such as Butterfinger and Wonka in the U.S. chocolate market.

1 more annotation...

• Existing examples include Musashi whey-protein supplements and PowerBar snacks for athletes; Sondalis and Nutren Glytrol liquid diets for diabetics; and Optifast powders and shakes for dieters.
• Nestlé can deliver on its ambitious health and wellness promises. “The goals of food companies and the goals of public health are fundamentally different,” says Marion Nestle (no relation), a nutrition expert at New York University who is a noted critic of big food firms. “There is very little evidence that eating these things makes people healthier. If you want to do something for your health, you don’t eat as much, and you don’t eat processed food.”

• launched an anti-obesity education campaign