• Social media and the web are no longer seen as something trivial or able to be  ignored
• unique importance of the web
• unique  importance of the web  to deliver change inside and outside of government
• it is the opportunity for new ways of empowering staff and citizens to come  together and think creatively about new ways of solving problems and meeting  their needs that makes our times truly exciting
• new kind of democratic engagement, led by naturally collaborative,  action-oriented leaders encouraging entrepreneurial risk-taking within our  public services
• build trust and guide decision making in ways previously (and presently)  unthinkable
• free to provide ideas, debate issues and connect with or without government on  community blogs and forums, citizens have an effect
• using technology to support that change
• significant shift in mindset

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• they need to do something different in order to show their value
• they need to adapt their current strategy to make it clear they're providing  better value for money than ever before
• public sector communicators have to deliver efficient, cost-effective  communications in a way that is appropriate for their residents
• social media could be an excellent way of forging a relationship with residents,  whilst doing away with the overheads that come with assembling printed  publications
• them to "push out" information rather than participate in the conversation or  responding to feedback about council services
• We need to better understand how our audiences are already engaging using social  media and engage on their terms, not ours
• Shape Your Place
• We must target our resources to serve media that is known to be widely used and  trusted rather than the media that is simply 'fashionable'

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• Local by social

   

   

  Social media is changing the world in which we work, socialise and govern.  From Twitter to eBay, Facebook to YouTube, new tools are emerging every year  that place the connecting power of the internet in the hands of every one of us.  

   

  In this context

• Local by social

   

   

   Social media is changing the world in which we  work, socialise and govern.   From Twitter to eBay, Facebook to YouTube, new  tools are emerging every year   that place  the connecting power of the internet in the hands of every one of us.   

   

   In this con  

   

  tex  
• , the expectations on councils to engage, work openly, be accountable and move  more quickly on issues are growing.
• tex
• more for less
• It also highlights the risk to councils if they ignore the technological  advances of social media and the people using them.

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