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peter freer's List: SOCMED
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So how do you monitor all the buzz? How do you monitor your brand and protect your hard earned reputation? I thought you'd never ask. There isn't one fool-proof method but there are many services and tools out there that will make it easy to see who's talking about you online. Some are free and others will make you pull out your wallet.
These "online reputation management" tools, as they're often referred to, will help you to define keywords or phrases you wish to track and then watch for any mention of your company name, products, or services. It's important to defend and monitor your online reputation. Similar to High School reputations, protecting your image online is the name of the game, and just as in real life, everyone has one to maintain.
Let's take a look at some of the measuring and tracking tools at your disposal:
1) BackTweets.com : A search engine for Twitter. See who's tweeting your links and more. Can also sign up for email alerts of new findings.
2) Addictomatic.com : A little different than the others, you type in a keyword, topic or phrase and out it goes searching the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and more. You'll be given a personalized results page to bookmark with everything it finds related to your topic.
3) Buzzoo.net : All about Internet buzz, it tracks several different websites to bring you what's "hot" right now.
4) Surchur.com : Search for the latest and greatest on topics that are popular right now. Type in a keyphrase and it searches blogs, social news sites, photo and video sites for your chosen topic.
5) Commentful.Blogflux.com : This service watches for comments on blog posts, Digg, Flickr, and others and notifies you of any findings.
6) AlertRank.com : A better way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds.
7) BoardTracker.com : A search engine for forums only. Monitor discussion boards and be notified by email when a thread matching your search terms is discovered. Free to use.
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