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  • Online Spin » Blog Archive » What Does The Future Look Like? Or, What I Read On My Summer Vacation

    • On one side of the equation lies the over-eager media audience, which engages with its passions in a participatory manner that borders on fanaticism — but is skeptical in its views of all messaging pointed in its direction (let’s call its members the “Participants”).
    • For the Participants to trust a brand, the message must come from a peer or a colleague or someone they inherently trust.
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  • Competitious

    • A project contains a collection of competitors, and can represent the different products or services your company may offer.

      Many companies only have one project, but if your company offers products or services in different markets, using multiple projects may make sense.

  • Users Demand Expertise at How-To Web Sites - New York Times

    Division of B & N is trying to move into active space

    www.nytimes.com/...28ecom.html - Preview

    howto expertise barnes & noble project wisdom of crowd on 2008-09-14

    • Quamut is the latest brand to capitalize on what company executives said is a growing disinclination among Web users for amateur how-to advice. Whether that distaste can support a departure from Barnes & Noble’s core business is a question investors will be considering.
    • Quamut differentiates itself from the long list of how-to sites like eHow, HowStuffWorks.com and, to a lesser degree, About.com (which is owned by The New York Times Company), with a somewhat novel twist: selling downloadable documents of its otherwise free conten
    • 5 more annotations...

  • B&N’s Quamut Lures Publishers, Takes on About.com - 4/7/2008 - Publishers Weekly

    • ut, Weiss said, “We’re hoping to catch up and replace [About] in as many categories as we can.” He also said Quamut offers publishers opportunities to revive backlist titles through licensing deals. The company has purchased content from Globe Pequot on fly fishing and from TFH Publications on pet care.
    • About, said its writers are “journalists and professionals.” The company trusts its writers to post content before it is reviewed by About’s editorial staff. Health information is the exception; a medical review board examines content before it is published. But everything else is created on a “publish-first model,” said Daecher, with writers “fact-checking themselves.”
    • 1 more annotations...

  • InternetRetailer.com - Social networking tools unite Circuit City shoppers and resources online

    Ways to build convidence and sales

    www.internetretailer.com/article.asp - Preview

    internetretailer pluck corp quamut on 2008-09-14 and saved by 2 people

    • Big-screen TV shoppers facing a mystifying array of models and technical jargon now can bring along a friend while shopping at CircuitCity.com. New social networking tools and ratings resources on the site enable visitors to chat with others and review magazine articles rating TVs and other electronics gear.

      A social media platform from Pluck Corp. also enables visitors to connect online with company product specialists for advice on tricky purchases, such as high-definition TVs, digital cameras and personal computers.

  • Wall Street Journal Adds Social Networking Tools - Technology - redOrbit

    • The Wall Street Journal is hoping to gain readers by renovating its Web site to include certain features from social networking sites.

      In it’s first major revision since 2002, WSJ.com’s new “Journal Community” will allow paid subscribers to create their own profile page with their interests, hobbies and photos.

    • The site will also be changed so that nonpaying visitors can navigate and identify free, ad-supported content.
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  • Scavenger Hunt Ideas

    • A Picture Hunt Instead of looking for objects, you can have teams take pictures. Give one member of each group a camera (if you are hosting a party for kids, have one adult in each group carry a camera). Then send them out to find certain landmarks in the neighborhood. Have them take pictures of each item on the list.
    • Hunting for Information Rather than having teams look for objects, you can ask them to collect information. Teams can find dates on certain buildings, count the number of houses on a certain block, gather facts from historic landmarks, etc. To do this, map out a route that the teams will take. This is an inexpensive way for teams to collect information, learn and have fun at the same time.
    • 1 more annotations...

  • NPR boosts online offerings, seeks larger audience

    • NPR also plans to overhaul its Web site and expand the tools for sharing its programs elsewhere over the next few months. And it is working to increase the flexibility of its popular "podcasts," audio downloads that have tripled in usage over the past two years.

      These digital initiatives are aimed at capturing and retaining audiences _ particularly younger people who aren't habitual radio listeners but who represent the future for fundraising at NPR's member stations.

  • Silverpop Takes Email Marketing Social

    • Silverpop's new Share-to-Social feature allows
      marketers to quickly turn emails into socially-enabled viral messages.
      With a click, marketers can place links within an email allowing
      recipients to easily post the message to their profile page on Facebook
      or MySpace, where friends can see the message, make comments and even
      post the email on their own profile pages.
    • One of our
      emails was posted on 50 different social network profile pages. That
      kind of customer endorsement turns our email 'push' marketing into a
      powerful 'pull' campaign."
    • 1 more annotations...

  • Twitter Tactics

    • If Twittering is new to you or you want to understand what you can make of those telling the world about themselves in 140 characters at a time, then is presentation is designed to answer these questions. Over a period of time I have offered quick glimpses into applications that are designed to promote and engage in online conversations - this is another along those lines.

  • About 12seconds | 12seconds.tv (alpha)

    Currently in alpaha testing - check back later

    12seconds.tv/about - Preview

    updates status on 2008-10-11 and saved by 8 people

    • What is 12seconds

      12seconds is the best place online for video status updates. It's a super easy way to share what you're doing with your friends and family using short video clips. You can use your web cam or mobile phone. Show your friends where you are, share your thoughts, or tell them how you're doing. We are building a video status platform that will help you keep up to date with your friends 12 seconds at a time

  • Business Reputation: Creativity and Happiness: Reputation Trumps Greed - The Reputationist Stand

    • We have seen it - heard all the justification - learned from an early age - self interest trumps cooperation. Time and time again the issue was thrown in our faces - those of us that suggested that communication - honor - caring for others - putting limits on those that would have their way with the least of us - those that demanded that justice had to be taken into account. Now we see - now we know that the cost of Greed is Trust

  • Personal Social Networking - Building A Conversation: Shout Outs - TweetDeck - Tatango - 12seconds.tv

    • With all the twittering of 140 characters - sometimes the shout outs need to be longer - even sometimes it's more about how you say your shout out makes it more important than just texting. The real advantage of Twitter is that you have followers that you can connect with all at the same time

  • Levy N. Rivers - LinkedIn

    Build your reputation - improve your market presense

    www.linkedin.com/happiessguy - Preview

    linkedin reputation on 2008-10-30

  • Twinfluence - Twitter Influence Analyzer

    • From the perspective of graph theory, a Twitterer's followers would be considered their first-order network, and their "followers count" the same as their "degree".
    • Reach is the number of followers a Twitterer has (first-order followers), plus all of their followers (second-order followers). In the diagram above, the reach would be 27 (there are 28 nodes, including the Twitterer).
    • 5 more annotations...

  • intel3.0: Getting a Grip on Twitter Influence

    • The primary idea behind it was that simply counting followers was an insufficient way to measure influence via Twitter.
    • Ideally, we would methodically map out the entire network of Twitter and calculate some rigorous social network analysis metrics like clustering, betweenness, equivalence, etc. to really understand the structure of the Twitterverse and the role any particular Twitterer plays in it.
    • 2 more annotations...

  • How to Improve Your Twinfluence and Twitter Grade

    • Tools that give an indication of the “influence” of a particular user are of use not only for users seeking authoritative users to follow, but for professional users seeking key “influencers” to work with.
    • The two systems agree on the first factor being measured. Twinfluence’s measure of Reach is the same as Grader’s first two factors - the number of followers you have and the influence of those followers
    • 3 more annotations...
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