Iain Williamson's List: Film

• of distorted, distorting all-too human desires
• surrealistic assemblage
• Lynchian visual themes
• The baby’s head resembles that of a skinned lamb, and foreshadows the title character
• convulsive beauty

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• spreadability

  • Note the difference between 'spreadable and viral. This is an important distinction to make for Jenkins.
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• Her Wikipedia entry has attracted nearly 500,000 page views since it was created last Sunday

  • Interesting that the first place people go for clarification and b/ground info on a new celebrity is Wikipedia
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• The difference between "viral" and "spreadable" media has to do with the conscious agency of the consumers.

  • A useful definition for Section B of the WJEC exam
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• We have to understand the Susan Boyle phenomenon as occurring at the intersection between broadcast media (or to use Amanda Lotz's term, television in the post-network era.) In other words, this is convergence culture at work.

  • So although it began on broadcast media, it was only through transmedia spreading that the clip became a phenomenon
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• so far so fast was that it could travel so far so fast

  • So does this suggest that the use of social networking tools is spreading?
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• they had a sense of discovery

  • Remember the Ephieo video we watched last week?
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• The Twitter Tribes can figure out what content the audience wants to see because the Twitter Tribes are the audience, making decisions in real time

  • Interesting that Twitter afficianados are cnstantly on the alert to be the first to spread these 'water-cooler' texts.
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• I sent the link via e-mail to my wife with a note saying "want to feel warm and fuzzy," to a close friend with a note suggesting "this will crack you up," and to my Twitter and Facebook mobs with the suggestion it illustrates something important about reality television because you wouldn't believe this if you saw it in a movie.

  • We have different faces for different people...a good example of how difficult it is to talk meaningfully about audiences as 'categorised'
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• Susan Boyle circulates because she's meaningful on many different levels

  • So is this a convention of a spreadable text? In other words, it has to be rich on a number of levels.
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• gift economy

  • An interesting ACTIVE pleasure (Uses & Gratificatons theory)
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• because we now often interact with each other through sharing meaningful bits of media content.

  • As this is becoming more the 'norm' we get better/quicker at circulating examples such as this.
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• Market demand is dramatically outpacing supply

  • An example of where the industry is lagging behind the technical and cultural developments mentioned in this blog.
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• if she appears on Oprah

  • Thereby demonstrating that more conventional media such as TV still has an important role to play.
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• My bet is that many of them would pay for this content but it is not legally being offered to them

  • Do you agree with this? Would you?
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• We are reaching across borders in search of content, zones which were used to organize the distribution of content in the Broadcast era, but which are much more fluid in an age of participatory culture and social networks.

  • So does this mark the beginning of a global pop culture linked together by social networking sites?
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• And people are seeking out videos of Elaine Paige, the queen of British stage musicals, who Susan identified as her role model.

  • This is a fascinating chain reaction to consider, almost like a tributary addition after the main event.
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