Look for USP on the label. This means that the multivitamin meets the standards of U.S. Pharmacopeia (USP). USP is an organization that sets standards for content, quality, purity and safety.
Know about name brands and store brands. As you shop, remember that name brands may be no better than store brands. In fact, the same manufacturer may make both of them. Store brands often cost less than name brands. The most important thing is to check the label to be sure you are getting the vitamins and minerals you need. Although health care providers often write prescriptions for prenatal vitamins, you can get some brands of these vitamins at the drugstore without a prescription.
Know about natural and synthetic vitamins. In multivitamins, natural and synthetic vitamins have the same health benefit. Natural vitamins cost more than synthetic vitamins.
Avoid extras. Avoid multivitamins that contain herbs, enzymes or amino acids. You don't need them and they add cost. Herbal remedies can be toxic. Never take them if you are trying to get pregnant, are pregnant or are breastfeeding. Many vitamin products contain extra ingredients such as herbs that are not considered essential under federal guidelines. Medical scientists do not know if these extra ingredients are safe and effective, especially during pregnancy.