How you can take advantage of the new Facebook Fan Pages and use them to market to your target audience.
"The next decade is the decade of he game layer. It is about influence and individual motivation."
CEO of China electronics wholesale company and dropshop supplier ePathChina,Yide Huang expresses his views on cross-border e-commerce.
A very useful guide about marketing on Twitter.
Findings on when it's the best time to tweet if you want people to notice your tweet.
Twitter is a great marketing tool that can help you understand your audience and keep track of hot trends in your industry. This article tells you how to search Twitter.
A list of useful Twitter tools to make marketing and managing Twitter easier.
Basic but essential tips for optimizing the user of Twitter of your personal or business Twitter account.
Klout.com is a really useful website to use to determine how efficient and influential user of Twitter you are. Users with a rank of 40 or above are deemed as having at least some influence to the Twitter behaviour of other users (the higher the score, the more influential you are). I am currently ranking at 41 with 157 followers. For comparative purposes, the legendary Stephen Fry – who has a whopping 2.3 million followers – is ranking much higher 84. Having a balanced mix of conversational tweets, retweets (RTs) as well as “passing thought” tweets are beneficial to your rank also since a reliance on one type makes for less dynamic feeds. You can also gain achievement badges on Klout; “100 Unique Retweeters” and “50 unique mentions” are just two examples.
App that looks at your followers activities to determine when they're online for each day of the week.
Find out when your followers are listening. The tool analyzes the time at which your followers tweet and give you a personalized recommendation on when it the best time of day to tweet.
This tool schedules your tweets for maximum impact.
How to run an effective Facebook campaign for $5
Marshall Sponder explains how to build your own social media monitoring tool using the many free services available. It's a non-technical session :-)