Mooblr Monitor's List: E-commerce Stories

A post about opportunity, the formation of the business idea, the search for my supplier, the establishment and growth of the business, problems encountered and lessons learned, as well as the exit strategy.

The article goes in depth explaining the formulation of the idea, the facts I gathered about my industry during research, and an analysis of the product supply chain, which eventually lead to the value proposition (the business idea).

TOMS is an American shoe company that gives one pair of shoes to children-in-need around the world for every pair bought by its customers. It’s an inspirational story of how a business can succeed when “you incorporate giving into your business”.