Milko Georgiev's List: Management of Reputation

• process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop
• use various predefined criteria for processing complex data to report reputation
• Reputation is different from image or branding for the fact that the earlier can be created and the former is an identity that evolves, are a pointer to where an organization is now and where it intend to be and not necessarily where it is coming from and how to get to a new state that is healthier.
• R.I.P.E matrix as its called stand for Repair, Improve, Polish or Eliminate

2 more annotations...

• I'd recommend experimenting with setting up your own RSS feeds. It won't be the easiest (or simplest) thing to do.

• For many companies, blogging has been an essential aspect of that strategy, as it can be a way for a company to establish a public voice, proactively answer questions, keep people informed of internal developments, and contribute to their authority by adding more content to their website that deals with their area of expertise.
• Companies that offer software solutions should also consider setting up a support forum.
• The last thing a software company should want is for the majority of conversations about their product to occur offsite.

1 more annotation...

• Блогването не е самоцелно занимание. Трябва да има ясна стратегия. Трябва да има висока степен на достоверност. Трябва да има силен екип, който генерира съдържание. Кухите блогове умират мълниеносно. Трябва да има специалисти по SEO. Трябва да има добавена стойност за потребителите - Milko Georgiev on 2008-11-04
• Разлика между блог и форум? Защо форум за поддръжка? Визуализация? - Milko Georgiev on 2008-11-04

• The simple way to start doing this is to set up RSS feeds of search queries in Google Blog Search, Google News, and Yahoo! News, or even mentions in Twitter (go to search.twitter.com). This will alert you to any time the keyword or keywords in your query are used in blog posts or news stories.
• Within hours, Tom Diederich, then Cadence's Social Media/Web Community Manager (he's now the Manager of Community Management Services at Lithium Technologies), responded with a comment. He was able to do this so quickly because he had been monitoring Cadence's online reputation closely and got an alert when my blog post was published (see our comments to the left).
• Earlier this month, I noticed a mention of Newfangled by Worthwhile.com among my Google Blog Search RSS feed (see image below) that I've set up for "newfangled." Worthwhile had written a blog post titled We've Got a Blog. Now What? and linked over to our September newsletter on blogging as a resource. I was able to post a comment thanking them as a result.

1 more annotation...

• These companies include Umbria, a division of J.D. Power and Associates, which provides in-depth data collection and analysis of social media, and Nielsen Buzzmetrics, which offers a dashboard application for clients to interact with their data. Both Umbria and Buzzmetrics (also) offer trend analysis consultation in addition to reputation management, an attractive and valuable service for business-to-consumer product brands
• One of the most interesting tools I've noticed is Trackur, a web-based application that allows you to set up and save keyword searches and retrieve results from web content including blogs, news stories, video, and images.

• Reputation management is simply the practice of being aware of how you, your company, your products or services, or your industry are being discussed online. This can involve monitoring blogs, social networks, forums, reviews, and news sites for mentions of your company or any other keywords that are important to who you are or what you do.
• 1) Awareness. Do people know about your company? 2) Attitude. What are people saying about your company? Does it represent a positive or negative attitude toward you? 3) Agility (ok, a bit of a stretch, but I needed an "A" word). How effective are you in increasing awareness and improving attitude over time?