Michael Walker's List: School Mission and Vision Statements

• What is our preferred future?"
•  

  It is five years from  today’s date and you have, marvelously enough,  created your most desirable district. Now it is your job,  as a team, to describe it - as if you were able to see  it, realistically around you.

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• confirm common goals among the stakeholders
• A vision is your school's goal—where you hope to see it in the future. The mission provides an overview of the steps planned to achieve that future.
• A vision is concise and easy to recall, whereas a mission is lengthier and more explanatory in nature.
• One of the most important responsibilities of any leader is establishing a vision and inviting others to share in its development. 
• Don't rush the vision statement; doing so leads to skepticism, stress, and distrust, which will lead to a statement that will eventually be ignored. 
• Ask yourself, Do I understand what this organization values, believes in, and hopes to be? 
• Present Data to the Vision Oversight Team
• Bamburg (1994) observes, "Only when schools develop a shared understanding of current reality can a commitment to change be initiated and sustained" (p. 23).
• Involve Staff in Developing the Vision
• keep it short, and your staff will remember it longer. 
• Our mission is to empower all students to apply their acquired skills and knowledge, and to rely upon their personal attributes to lead productive lives and to become contributing members of the global community.
• State Farm's mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams.
• Define What You Intend to Accomplish
• Figure 2.1. Analysis of a Traditional Goal and a Progressive Goal Using the SMART Framework
• Although the majority of school improvement plans focus on improving student achievement through such measures as high-stakes tests, advanced placement exams, and the SAT, we recommend enriching the document to include several areas outside the realm of assessment. For example, you might add a section about improving student attendance or reducing the number of disciplinary infractions. You could seek to increase participation in extracurricular activities and athletics and improve the delivery of student services offered by the guidance department, the career center, and the library.
• If we ask students to create a plan for their improvement, we should be open to doing the same for ourselves.

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