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FTC plans to monitor blogs for claims, payments - washingtonpost.com
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But they would need to think twice if, for instance, they praise parenting books they've just read and include links to buy them at a retailer like Amazon.com Inc.
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the guidelines also would cover the broader and common practice of affiliate marketing, in which bloggers and other sites get a commission when someone clicks on a link that leads to a purchase at a retailer. In such cases, merchants also would be responsible for actions by their sales agents - including a network of bloggers.
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Social Media 101: Use Twitter to Attract Prospects and Engage Customers : MarketingProfs Articles
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You need a plan, because building a following requires a consistent message and continual updates. If you are not actively tweeting, your base won't grow. You'll be talking to yourself.
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Start by defining your purpose for tweeting
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Three Ways Healthcare Brands Can Leverage Social Media : MarketingProfs Articles
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Yes, this enters the realm of being much more difficult. I know what you're thinking: regulations and legal ramifications. You absolutely must toe the line on regulations. But those do not prevent you from doing something.
Try adding a moderated patient message board to your website. After a patient makes any comment he or she likes, quarantine it for a 24-hour review by your legal, medical, and regulatory teams.
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Study sites such as www.myalli.com, which take powerful advantage of user-generated content by subjecting it to a 24-hour review before posting.
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Help Common Craft Reduce Confusion - rPath's Cloud Computing Video UPDATED - Common Craft - Our Product is Explanation
Good example of online community activism.
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