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Researching Web2.0 and social media and how business is implementing as communication and training tools.
Updated on 2009-06-24
Created on 2009-04-29
Category: Computers & Internet
URL:
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Web 2.0 in business | Web-based services allowing people to interact, collaborate and share information.
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A company
website that is a simply an online product brochure is a wasted opportunity.
More progressive companies are using theirs to stimulate discussion and
community around their brand, products and services, and are harvesting
invaluable customer insight as a result.
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The Web 2.0 Show - A podcast about the new web - Episode - Episode 53 - Yammer - Created by Josh Owens and Adam Stacoviak
Yammer Web2.0 Show podcast notes
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Web Strategy: How To Evolve Your Irrelevant Corporate Website « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
How To Evolve Your Irrelevant Corporate Website
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Ongoing List of Social Media Strategies from Enterprise Corporations « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Ongoing List of Social Media Strategies from Enterprise Corporations
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Being Peter Kim: A List of Social Media Marketing Examples
A List of Social Media Marketing Examples
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The POST Method: A systematic approach to social strategy
The POST Method: A systematic approach to social strategy
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New 2008 Social Technographics data reveals rapid growth in adoption
New 2008 Social Technographics data reveals rapid growth in adoption
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Groundswell: How People With Social Technologies Are Changing Everything
The future of the Social Web, according to Forrester
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New research: B2B buyers have very high social participation
New research: B2B buyers have very high social participation
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New research: B2B buyers have very high social participation
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- 91% of these technology decision-makers were Spectators -- the highest
number I've ever seen in a Social Technographics Profile. This means you can
count on the fact that your buyers are reading blogs, watching user generated
video, and participating in other social media. Note that 69% of them said they
were using this technology for business purposes. - Only 5% are non-participants (Inactives).
- 55% of these decision-makers were in social networks (Joiners) -- despite as
mature businesspeople and not college students, you'd think they'd be
participating a lot less. - 43% are creating media (blogs, uploading videos or articles, etc.) and 58%
are Critics, reacting to content they see in social formats. Again the numbers
are very high compared to other groups we've surveyed, and again the level of
participation for business purposes is also very high. - Note that buyers use social technology but don't rate it highly in terms of
its influence on their buying decisions. This, despite the fact that count on
peers' opinions to make decisions. I think this reflects that people haven't
gotten used to this sort of information as a key input in buying decisions. This
will change, especially as better applications come on line. - Social applications should be integrated into other marketing. For example,
National Instruments
makes technical content from its customer community central in its marketing
activity -- this is a model other B2B sellers should follow. - Reach out to people by role -- people with the same job description form
natural communities. This is a technique IBM SOA marketer Sandy
Carter has described in her book "The
Language of Marketing 2.0"
Some highlights from this research (start by looking at the right two
columns): - 91% of these technology decision-makers were Spectators -- the highest
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Social Media Resources - The Altimeter Wiki
Welcome to The Altimeter
Wiki. You'll find everyone you need to know in the social media space listed
here! -
The Future of Groundswell | Fast Company
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Groundswell technologies are exploding. They're cheap and easy to create and
improve, they tap easily into the Internet advertising economy, and they connect
people who naturally want to connect. -
The net result of all this accelerating activity is that the groundswell is
about to get embedded within every activity, not just on computers, but on
mobile devices and in the real world. This is the ubiquitous groundswell. What
does that mean?It means social networks will connect people with the groups they care about.
Transactions will be constantly rated and reviewed. Tags, supplied by ordinary
people, will reorganize the way we find things. Feeds will alert us to any
changed content, and feed readers will be as much a part of the online
experience as e-mail or browsers are now.
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How should your brand site share with your community?
How should your brand site share with your community?
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