Books
The following are some books I go back to again and again.
DeBono, Edward, Serious Creativity, Using the Power of Lateral thinking to Create New Ideas, Harper Business, New York, 1992.
This book will give you a good foundation from one of the creativity pioneers.
Hall, Doug, Jump Start Your Brain, Warner Books, New York, 1995.
A book of creativity-sparking techniques.
Kao, John, Jamming, The Art and Discipline of Business Creativity, Harper Business, New York, 1996.
Includes information about a creativity audit.
Michalko, Michael, Thinkertoys, A Handbook of Business Creativity for the 90s, 10 Speed Press, Berkeley, 1991.
Another book full of techniques.
Ray, Michael and Myers, Rochelle, Creativity in Business, Doubleday, New York, 1989.
One of my favorite creativity books, by the Stanford Business School professor.