This article gives a good overview of suggested methods of use for various channels of communications.
A corporate social network might function like Facebook, but it's not Facebook. The idea that people will quickly and easily adopt an enterprise social network because of the parallel with consumer social media is one "people overestimate at their peril..."
This isn't about chatting with classmates, posting pictures from vacation or trying to locate long-lost love interests. Jive is an example of how the Internet is transforming business communication. "We want to help change the way people work," Zingale tells Barron's.