kendall law's List: History Research Paper

• rise and fall in the status of high-profile  clothing designers and their extravagant clothes

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• period from the  1980s onward different was the speed with which styles changed and the  amount of money directed toward clothing

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• New York boutiques to purchase  expensive originals, and lower-level designers and mass-market retail  stores modeled their clothing lines on the more conservative efforts of  the top names

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• American president Ronald Reagan (1911–) and his wife,  Nancy (1923–), wore designer suits and gowns, and corporate  leaders proudly extolled the merits of their favorite designers

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  • influences
• Women dressed for power by day, with  designer suits and business dresses, and for glamour by night, with  extravagant gowns in the richest fabrics

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  • women
• The fashion boom of the 1980s was more international than ever before.  Though Paris, New York, and London remained the true centers of world  fashion, designers from Italy, especially the city of Milan, and from  Japan also exerted a real influence on fashion

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• Top designers, such as Calvin  Klein (1942–) and Ralph Lauren (1939–),   offered high-end custom clothes, but they also offered a ready-to-wear  line that had the high status of a designer name but at a more  reasonable price

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• One of the most important trends of the 1980s and 1990s was the  emergence of open sexuality as an important element in clothing design

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  • trends..general of what people were trying to do
• dex, a  high-tech, stretchy fabric, was used to create formfitting biking shorts  and tights, and the Wonderbra, introduced in the mid-1990s, pushed  women's breasts up and in to show off their cleavage

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  • trends
• extremely clingy dresses, and supermodels, or high-profile  models, and music celebrities such as Madonna (1958–), in the  1980s, and Ricky Martin (1974–), Britney Spears (1981–),  and Christina Aguilera (1980–), in the 1990s

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• A youth trend in the 1990s for hip-hugging,  low-riding pants and bare midriffs brought sexual display as far as the  pre-teen market

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  • trends

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• Youth culture stopped hogging the scene as the teenage market lost impetus
• 1980s, fashion was influenced by the western economic boom
• Brand names became status symbols for sports gear and sportswear, perfumes, electrical equipment, cars and fashion designer goods such as clothing, bags, luggage, scarves and spectacles
• The appearance of affluence was reinforced by access to designer label goods
• increasing use of  credit cards

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• Clothing purchases  soared. Interiors were decorated. Showing wealth was superficially powerful
• A typical acronym was DINKY which described an increasing section of society, the couples not necessarily married, but who were 'Double Income No Kids Yet.'
• Dinky was the type of consumer that might be targeted for spending on fashion and status symbols like perfume, label goods and stylish kitchen items that might never be used.
• • see here for chart on 1980s names
• • america spread its influence to britain
• corporate America took it to  heart and women began to abandon the incomplete look of mismatched skirt,  sweater or blouse for a full jacketed sober suit
• The aim of female devotees was to rise the corporate ladder.
• concept of power dressing and its influence on all forms of fashion when the shoulder pad dominated every female top garment, from power suits to knitwear, to T-shirts to bed attire.

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• In the early to mid-1960s, the London Modernists known as the Mods were shaping and defining popular fashion for young British men

  • 1960s: london-->center of fashion world
• 
   The leaders of mid 1960s style were the British
• The Mods were characterized by their choice of style different from the 1950s and revealed new fads that would be imitated by many young people
• 1960’s fashion set the mode for the rest of the century as it became marketed mainly to youth
• British rock bands such as The Who

  The Who

  

  The Who are an English rock band formed in 1964. The primary lineup consisted of guitarist Pete Townshend, vocalist Roger Daltrey, bassist John Entwistle, and drummer Keith Moon. They became known for energetic live performances including the pioneering spectacle of instrument destruction...

  
  , The Small Faces

  The Small Faces

  Small Faces were an English rock group from East London, heavily influenced by American rhythm and blues. The group was founded in 1965 by members Steve Marriott, Ronnie Lane, Kenney Jones, and Jimmy Winston ....

  
  , and The Kinks

  The Kinks

  The Kinks are an English rock group categorised in the US as a British Invasion band. The Kinks have been cited as one of the most important and influential rock bands of the British Invasion era....

  
   emerged from the Mod subculture. The Mods were known for the Modern Jazz they listened to as they showed their new styles off at local cafes.

  • British Rock bands influenced fashion around whole world
    ...jumping on the bandwagon
• 
   Fringed buck-skin vests, flowing caftans, Mexican peasant blouses, gypsy-style
• skirts, scarves, and bangles were also worn by teenage girls and young women.
• Another popular look for women and girls which lasted well into the early 1970s was the suede mini-skirt worn with a French polo-neck top

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• ther major fashion trends make up the fascinating h

  • shows how teens begin to take over in the fashion world. baby boom. show population statistics
• The 1960s and 1970s witnessed a youth explosion that com
• pletely revolutionized the fashion system.
• uring the 1960s, youth throughout the Western world began to rebel against traditional clothing styles and create their own trends.

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• On both sides of the Atlantic, all uncertainty disappeared as the public showed unqualified acceptance of relaxed shaping and the lowered waistline. collections in both Europe and America concentrated on low-waisted silhouettes and also reintroduced the princesse shape and the narrow tubular or oval outline with little or no waistline indentation
• 1960 was a year when the different capitals of world fashion, Paris, Rome
• Although France and Italy continued to wield great influence
• fast-developing European ready-to-wear industry
• In Paris and Rome designers continued to stress the abstract oval and tubular shapes, with high pointed
• hats, wide collars, armholes of almost cape-like depth, and skirts with fullness above a tapered hemline.
• The Paris versions expressed by Dior and Balenciaga counterbalanced a slender tube with a "bubble" skirt beginning below the hipbone. Rome designers such as Simonetta and Fabiani built their silhouettes on the unbroken oval shape with rounded width at the top and a very narrow hemline. Skirts in Europe were noticeably shorter than the standard American length.

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• h trends to provide choices for even the most individualistic woman. T
• he Italians feuded about whether Florence or Rome should be their fashion center; the French were the French
• Sharing the spring spotlight was that English import, the Mod dress
• high-waisted and loose of skirt, with contrasting patterns such as dots and stripes.
• The poor-boy sweater, a sk
• impy, clinging, ribbed knit, was also popular with the younger ladies.
• Vidal Sassoon, the rage of London,

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• arrival of the teenage cult with its own development of style and spending

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• youth movements influenced fashion and lifestyles

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• wools were also used by the French and the British did everything they could to promote the fine materials with fine designs

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• full skirt and the pencil slim tubular skirt, with both placing great emphasis on the   narrowness of the waist
• After the war women longed for frivolity in dress and desired feminine clothes that did not look like a civilian version of a military uniform

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• New Look were very glamorous and consisted of strapless boned tops with full skirts and were ultra  feminine

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• shaped fitted jacket Dior designed with his New Look full skirt was also teamed with a straight mid calf length skirt

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• Dior's New Look dominated the fashion world for about ten years

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• only silhouette of the era

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• 1950s that rebelled against the pristine immaculate groomed look

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• H-line of 1954 was a slender tunic suit with a slim skirt that later became more of a dropped waist tubular twenties style dress with a hemline that was creeping upwards.  This would become a classic 1950s fashion garment

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• Dior showed his H, A, and Y line

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• Hubert Givenchy designed a Paris collection dress in 1957 called the sack and it started the trend for straighter waist less shift dresses

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• Mary Quant who modified it to her taste

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